Another Late Night Post

I'm hoping to get this done by 12:30 a.m. so I can get some much needed sleep. So without further delay, here we go.

Starting with the Nielsen Wire blog, we find that women are watching the Super Bowl in higher numbers.

Alexandra Zayas of the St. Petersburg Times writes about ESPN's planning for its outdoor set for Super Bowl Week.

Steve Persall of the Times lists the ads you'll see during the Super Bowl.

Tom Hoffarth of the Los Angeles Daily News cannot believe NBC is going to have a combined 11, count 'em, 11 anouncers and analysts on its Super Bowl pre-game show. And Tom says NBC is cramming an interview with President Barack Obama into the pre-game show.

Kevin Downey of Media Life Magazine says advertisers are fearing viewer recall of their ads will be lower during this year's Super Bowl.

Alan Boyle of MSNBC.com is not looking forward to the Super Bowl, but the 3-D ad that will run at the end of the 2nd quarter.

Karl Greenberg of MediaPost says Bridgestone will air two humorous ads during the Big Game.

Alex Weprin of Broadcasting & Cable writes that Hulu.com launches its first ad campaign during the Super Bowl.

Tom Van Riper of Forbes.com writes that despite the recession, the numbers for the Super Bowl still add up for advertisers and the networks.

Just when you thought it was safe for reality TV, Justin Terranova of the New York Post tells us that Terrell Owens now has his his own show. What?

Barry Horn of the Dallas Morning News has the video of radio analyst Babe Laufenberg's five suggestions on how to fix the Cowboys.

The Big Lead says the great Dr. Z, noted football writer Paul Zimmerman of Sports Illustrated, has suffered another setback in his recovery from two strokes.

CNBC's Darren Rovell can understand when an English newspaper calls the Arizona Cardinals by the wrong name, but not an American newspaper. Darren notes the reduced number of parties during Super Bowl Week due to the economy. Darren tells us that the Cardinals' "Rod Tidwell" will be at the Super Bowl. Darren asks while there is a Buffalo Wings shortage for the Super Bowl, what about celery? And don't forget to vote in the Championship bracket in Darren's "As Seen on TV" products tournament (how is the ShamWow beating the George Foreman Grill? I call shenangans).

Ashley Parker of the New York Times found "Around the Horn" host Tony Reali at a trendy
Washington, DC bar drinking some exotic concoction.

Neil Best of Newsday says the co-author of Joe Torre's new book, Tom Verducci talked with WFAN's Mike Francesa on Monday, but did no print interviews. And Neil mentions that he has read the Torre book and also links to SI.com which has an excerpt.

Greg Barr of the Houston Business Journal says Fox Sports Houston will produce 155 Astros games for the team's TV partners.

Joe Favorito writes that doctors are now using sports to help expand their brands to the public.

Roger van der Horst of the Raleigh (NC) News & Observer says Time Warner Cable has freed up some channel space for the Charlotte Bobcats. Roger has the ACC TV schedule for the Triangle. And Roger writes that CBS College Sports will re-air an interview with the late NC State women's basketball coach Kay Yow who passed away over the weekend.

The Sports Media Watch says the NHL All-Star Game saw a double digit bump in the overnight ratings from last season. The SMW says the Cleveland Cavaliers are topping the list in the NBA's local TV ratings. Paulsen writes that ABC's first NBA doubleheader of the season broke even with last year. SMW notes that the U.S. Figure Skating Championships took a ratings tumble from last January.

Steve Lepore's Puck The Media blog has Ron MacLean's interview of NHL Commish Gary Bettman from CBC's coverage of the All-Star Game. I watched it live and as usual, Ron is not afraid to mix it up with the Commissioner.

Eric Sondheimer of the Los Angeles Times lists some of the winners of the Southern California Sports Broadcasters Association awards.

The Gaffer over at EPL Talk says Fox Soccer Channel got its highest ratings for an English Premier League match when it aired the recent Manchester United-Chelsea game.

Mike Reynolds from Multichannel News says he was intrigued by the tennis drama Down Under at the Australian Open.

Marc Berman of Mediaweek reports that "Legend of the Seeker" has been renewed for a second season which means more of Fang's Bites fav, Bridget Regan.

It's now 12:45 a.m., not bad, but still later than I wanted to blog. Oh well.

I hope to do a live blog or chat during Media Day at the Super Bowl. Keep it here.