May
02
TNT Has Its Highest-Rated NBA Opening Round Playoff Games Ever
TNT had 23 first round NBA Playoff games and received their highest ratings and viewership for the postseason. That’s very impressive. We have the press release from Turner Sports.
TNT CONCLUDES FIRST ROUND OF NBA PLAYOFFS COVERAGE WITH RECORD-SETTING CABLE RATINGS AND VIEWERSHIP; NETWORK AVERAGING A 2.7 U.S. HH RATING AND 4.2 MILLION AVERAGE TOTAL VIEWERS, +29% AND +32%, RESPECTIVELY
TNT’s NBA Playoffs Coverage Scores Big with Affluent Viewers, More Than +39% Growth for P18-34, P18-49 and P25-54; Tops Among Professional Sports Leagues
TNT’s First Round action of the NBA Playoffs featured plenty of drama in delivering its most-watched and highest-rated postseason to date in cable television history. TNT’s 23 First Round games delivered an average of 2.7 U.S. HH Rating, (+29%, 2.1 U.S. HH Rating last year), 4,179,000 Total Viewers (+32%, 3,174,000 last year) and 3,091,000 Households (+27%, 2,430,000 last year). Last season TNT aired 23 First Round match-ups.
The 2011 NBA Playoffs coverage on TNT is also delivering strong double-digit growth across all key demos, including:
- A18-34 +38% (1,390,000 vs. 1,008,000)
- A18-49 +37% (2,403,000 vs. 1,757,000)
- A25-54 +32% (2,128,000 vs. 1,615,000)
- M18-34 +36% (982,000 vs. 721,000)
- M18-49 +38% (1,729,000 vs. 1,252,000)
- M25-54 +34% (1,517,000 vs. 1,133,000)
The NBA Playoffs on TNT to-date are also delivering significant double-digit growth with affluent viewers with a household income of $100,000+ or +$125,000 across P18-34, P18-49 and P25-54. The growth for both affluent categories is the most of any professional sports league, playoffs or regular season.
Affluent Household of $100,000+:
- P18-34 +64%
- P18-49 +47%
- P25-54 +39%
Affluent Household Income of $125,000+:
- P18-34 +76%
- P18-49 +55%
- P25-54 +45%
TNT’s postseason coverage follows its most-watched and highest-rated season in its 27 years of airing NBA basketball. During its 52-game regular season, the NBA on TNT averaged a 1.6 U.S. household rating (+45% vs. 1.1 for last year’s corresponding coverage); 2,453,000 total viewers (+42% vs. 1,723,000); and 1,826,000 households (+39% vs. 1,315,000). In addition, this season’s audience is +30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000). Also, TNT aired three of the top five all-time most-watched NBA regular season games in cable television history this season.
TNT’s coverage of the NBA Playoffs continues on Monday, May 2 with the Atlanta Hawks @ Chicago Bulls at 8 p.m. (ET) followed by the Dallas Mavericks @ Los Angeles Lakers at 10:30 p.m. (ET). On Tues., May 3, TNT will feature the Boston Celtics @ Miami Heat at 7 p.m. (ET) and Memphis Grizzlies @ Oklahoma City Thunder at 9:30 p.m. (ET). TNT will also air home-market exclusive Conference Semi-Finals coverage and the 2011 NBA Eastern Conference Finals exclusively.
And I’ll have links coming up.
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