Fang's Bites

Late Monday Afternoon Links

This week is going to be busy for me. I was cleaning out an office for most of the day and it looks like that will be on the agenda for the rest of the month. I’ll do my best to post what I can here. But just know that I may be scarce. I’ll do what I can to post breaking news when I can.

Let’s do some linkage.

Michael Hiestand of USA Today says the NBA on ESPN/ABC crew did not go overboard in covering Sunday’s Dallas-New York Knicks game.

Irving DeJohn and Helen Kennedy of the New York Daily News speak with the ESPN editor who lost his job over the Jeremy Lin headline slur that was seen on the network’s mobile site.

Ole Skaar and Helen Kennedy of the Daily News have Jeremy Lin forgiving and forgetting about the ESPN.com headline.

Ty Duffy from The Big Lead feels ESPNews anchor Max Bretos who was suspended for a month by the Alleged Worldwide Leader in reference to Jeremy Lin, got too harsh a punishment.

Richard Sandomir of the New York Times also writes about ESPN’s actions in the wake of the Jeremy Lin headline.

Adrian Wojnarowski at Yahoo has Lin appealing to the Taiwanese media to leave his relatives alone.

Patrick Burns at Deadspin has ESPN SportsCenter going way overboard in Jeremy Lin mentions last week. That’s not good at all.

Paul Bond of the Hollywood Reporter has Glen Beck going after ESPN and ABC for the Max Bretos suspension.

Mike Silva at Sports Media Watchdog feels ESPN overreacted.

Sports Illustrated’s Richard Deitsch interviews Yahoo’s Dan Wetzel and ESPN’s Michelle Beadle in the latest edition of his podcast.

Sports Business Journal’s John Ourand has the full joint statement from MSG Network and Time Warner Cable in regards to their agreement.

In this week’s SBJ issue, John writes that NBC Sports Network’s ratings are off to a slow start.

Mike Reynolds from Multichannel News says MSG Network will take viewers inside the World’s Most Famous Arena’s Phase I renovation.

Tim Nudd of Adweek writes that M&M’s won the YouTube 2012  Super Bowl Ad Blitz.

Rich Thomaselli of Advertising Age writes that sponsors are knocking on Jeremy Lin’s door, hoping he will endorse their products.

Ryan Berenz from Channel Guide magazine talks with CBS/Golf Channel’s David Feherty.

It’s no secret that the New York Post’s Phil Mushnick hates the WWE.

The New York Daily News’ Bob Raissman speculates that ESPN jettisoned Ron Jaworski from Monday Night Football in case Peyton Manning becomes available.

Jaworski speaks with Philadelphia sports radio host Mike Missanelli about being taken off Monday Night Football.

Thanks to Sports Radio Interviews for the link.

The Washington Examiner’s Jim Williams talks with TNT’s Shaquille O’Neal and ESPN’s Jon Barry about the Wizards.

Tom Jones of the Tampa Bay Times reviews the weekend in sports television.

Bob Wolfley of the Milwaukee Journal Sentinel speaks with Frank Deford about his new memoir.

Dusty Saunders of the Denver Post notes the rise of Linsanity.

Tom Hoffarth at the Los Angeles Daily News has the sports schedule for this week.

Bruce Dowbiggin at the Toronto Globe and Mail explores the policy of NHL teams that allow reporters to fly on their private planes with the players.

Raju Mudhar of the Toronto Star looks at the ugly side of Linsanity.

Sports Media Watch notes the overnight ratings for the NASCAR Budweiser Shooting on Fox were up from last year.

SMW says the first half of NBC’s Hockey Day in America did well.

And that will do it.

Wringing Out Some Friday Megalinks

Let’s do your media megalinks since last week you did not get any.

Hard to believe that college baseball, college lacrosse and NASCAR seasons are starting up, but they are and they’re included in the Weekend Viewing Picks along with the regular Golf, NBA, NHL, Skiing, Soccer, Tennis and Entertainment recommendations.

To your links now.

National

Michael Hiestand of USA Today says Jeremy Lin will make his nationwide broadcast network debut this weekend.

Tim Baysinger from Broadcasting & Cable notes that Floyd Mayweather’s next pay per view fight has been set by HBO for the spring.

Mike Reynolds at Multichannel News writes that Jeremy Lin continues to drive the MSG Network ratings engine.

Mike Shields of Adweek looks at CBS/Turner Sports’ plans to charge to view the NCAA Tournament online.

Ted Johnson of Variety talks with Ken Solomon of Tennis Channel on his ongoing battle to get a better footing with Comcast.

Michael Bradley at the Indiana University National Sports Journalism Center says the Jeremy Lin media coverage is over the top.

Sports Media Watch notes the increased viewership for the NHL on NBC Sports Network.

SMW says Pardon the Interruption’s Tony Kornheiser and Michael Wilbon have lent their voices to a Disney XD cartoon series.

Andy Hall at ESPN Front Row PR blog celebrates the 5th anniversary of NASCAR’s return to the network.

CNBC’s Darren Rovell speaks with Jeremy Lin’s agent.

Andrew Bucholtz writing his first article for Awful Announcing looks at the reaction to Jeremy Lin in Canada.

Mat Yoder at AA says the ratings for last weekend’s Pebble Beach National Pro-Am show fans are still interested in Tiger Woods and Phil Mickelson.

Joe Favorito explores the steady growth of college lacrosse.

Mark J. Miller of Brandchannel says NASCAR fans don’t like it when drivers juggle sponsor logos throughout the Sprint Cup season.

The Big Lead has ESPN’s Erin Andrews out and about during New York’s Fashion Week.

Chris Chase at Yahoo’s Shutdown Corner notes that ESPN has been coaching Jon Gruden to use his words judiciously.

Harrison Mooney of Yahoo’s Puck Daddy says Jeremy Lin’s drawing power might indirectly benefit the New York Rangers, Islanders, Buffalo Sabres and New Jersey Devils which have been missing from Time Warner Cable systems in addition to the Knicks.

David B. Wilkerson at MarketWatch wonders if the MSG/Time Warner Cable feud will eventually push sports into a premium tier.

East and Mid-Atlantic

The Boston Globe’s Chad Finn gets some advice for new NESN Red Sox field reporter Jenny Dell from MSG’s Tina Cervasio.

At SB Nation Boston, Bruce Allen of Boston Sports Media Watch pays tribute to Boston Globe columnist Bob Ryan who announced he’s retiring after the London Olympics.

Surviving Grady has a podcast with Jen Royle.

Richard Sandomir of the New York Times looks at the new charge for viewing the NCAA Tournament online.

Richard writes about the increased ratings for Knicks games since Jeremy Lin arrived on the scene.

Phil Mushnick at the New York Post is in rare form today even for him.

Brett Cyrgalis of the Post has five questions for CBS college basketball analyst Bill Raftery.

The Post’s David Seifman reports that the New York City Council is pressuring MSG Network and Time Warner Cable to work out a deal.

Bob Raissman of the New York Daily News writes that ESPN bumped tonight’s Hornets-Knicks game not realizing it would be another opportunity to showcase Jeremy Lin.

Jerry Barmash from Fishbowl NY has reaction from various NYC sports anchors to the death of former Mets catcher Gary Carter.

Mike Silva at the Sports Media Watchdog feels hockey coverage in New York is woefully inadequate.

Pete Dougherty of the Albany Times Union writes that a local sports TV reporter received a New York Emmy nomination.

Pete lists his top studio analysts.

DCRTV’s Dave Hughes has the latest in Baltimore-Washington DC sports media news in Press Box.

Dan Steinberg at the Washington Post’s DC Sports Bog has a clip of Tony Kornheiser and Michael Wilbon as cartoon characters.

Jim Williams at the Washington Examiner says talks with sports business writer Evan Weiner about the NFL’s antiquated blackout rules.

South

Barry Jackson at the Miami Herald has some thoughts on Shaquille O’Neal’s rookie season at TNT and ESPN’s decision to remove Ron Jaworski from Monday Night Football.

David Barron of the Houston Chronicle says the Astros plan to bring in former players to their radio booth to celebrate the team’s 50th season.

Mel Bracht at the Daily Oklahoman notes the first network appearance of Jeremy Lin is this Sunday.

Midwest

The Detroit Free Press notes that all of the Tigers games will be on TV this season.

Bob Wolfey of the Milwaukee Journal Sentinel says Dick Enberg told a captive audience at Marquette University about the art of the pause and when to use it in broadcasting.

Ed Sherman at Crain’s Chicago Business has his weekly winners and losers in sports business and media.

To the Rochester (MN) Post-Bulletin where Paul Christian writes that Fox Sports North will be all over the Minnesota Twins this season.

Dan Caesar of the St. Louis Post-Dispatch says the Cardinals have mostly put the kybosh on late afternoon games at Busch Stadium this season.

Dan says a local sports radio host is recovering after undergoing heart bypass surgery.

West

Jay Posner at the San Diego Union-Tribune writes that the new Fox Sports San Diego is set to launch next month.

Jay writes the San Diego Padres stand to double their rights fees from Fox as compared to Cox a year ago.

John Maffei at the North County Times says the official announcement between Fox Sports San Diego carrying the Padres is due any time now.

At the Ventura County Star, Jim Carlisle says NBC and the NHL have become very good partners.

Jim feels ESPN should not have jettisoned Ron Jaworski from Monday Night Football.

Sam Farmer of the Los Angeles Times notes that ESPN college football analyst Ed Cunningham is up for a Best Documentary Oscar.

Bill Shakin of the Times says Frank McCourt’s legal problems are holding up Fox’s announcement with the Padres.

Tom Hoffarth from the Los Angeles Daily News recaps a lecture from three noted network broadcasters discussing TV coverage of the Olympics.

And that’s going to conclude the megalinks for today.

Tuesday Night Linkage

I owe you linkage. I’m in a bad stretch so linkage is scarce. I try to give you breaking news when I can.

Let’s start with Michael Hiestand of USA Today who reports that MLB on Fox will go eight straight weeks in primetime during the upcoming 2012 season.

Sports Illustrated’s Peter King says it’s time for him to step down as a voter for the Pro Football Hall of Fame.

Matt Pepin of Boston.com announces that legendary writer Bob Ryan of the Boston Globe plans to retire after the London Summer Olympics. Ryan will be missed, but I have a feeling we’ll still be seeing him around.

At Sports Business Journal, John Ourand looks at how sports talk radio is thriving while other formats  in the medium are failing.

John talks with a DC-based sports radio show on how it focuses on doing its program the old fashioned way.

SBJ lists some of the markets where sports radio wars are hot and heavy.

And SBJ has a look at sports talk radio by the numbers.

Dave Kindred at the Indiana University National Sports Journalism Center has hope for the future of sports journalism.

Joe Lucia of Awful Announcing has the MSG Network and TSN calls of the Jeremy Lin three pointer to beat Toronto to guide the New York Knicks to their 6th straight win.

Kelly Dwyer at Yahoo’s Ball Don’t Lie blog says Jason Whitlock is backtracking after his racist Jeremy Lin tweet from last Friday.

Edmund Lee of Capital New York goes inside the “hard-working” descriptions for Jeremy Lin.

Advertising Age notes that NBC is utilizing Google and ComScore to measure how people watch this year’s London Olympics.

Todd Spangler of Multichannel News looks at a new internet streaming TV service that will challenge copyright laws, but has the support of rich investors and one particular media mogul.

Tim Nudd of Adweek talks about Ford creating a fake Sports Illustrated swimsuit model for an ad in this year’s issue.

Tim looks at Samsung’s Super Bowl ad which poked fun Apple groupies.

Timothy Burke at Deadspin has the awkward video of CNBC’s Darren Rovell asking SI Swimsuit Issue Cover Girl Kate Upton to be his Valentine.

Darren says SI had to put Kate Upton on the cover or suffer the consequences.

Jason Brough at Pro Hockey Talk has New York Rangers fans angry over the MSG/Time Warner Cable dispute.

Tom Lorenzo at SportsGrid says Texas Rangers outfielder Josh Hamilton will grant his first post-relapse interview to … Glenn Beck TV?

Larry Mahoney of the Bangor (ME) Daily News says Maine native Ricky Craven will be a NASCAR analyst for ESPN this season.

NESN has a behind-the-scenes video with its Boston Bruins rinkside reporter Naoko Funayama on her gameday preparation.

NESN also has Friends of Fang’s Bites Jen Royle and ABC6′s Courtney Fallon talking about their dream dates as they attended a charity event in Boston last weekend. Former NESN Red Sox reporter Heidi Watney was also there.

Over to Richard Sandomir of the New York Times who says NBC is hoping the London Olympics will outpace the ad sales for the Vancouver Winter Games which ended up at a loss for the network.

Jerry Barmash at Fishbowl NY says WFAN has made it official that Josh Lewin replaces Wayne Hagin on Mets broadcasts this year.

Bob’s Blitz looks at the overhyped CBS Radio mobile app for WFAN’s Mike Francesa who once proclaimed it to be a “Twitta Killa.”

Pete Dougherty from the Albany Times Union writes that despite not having Time Warner Cable subscribers watching, MSG Network’s ratings for Knicks games featuring Jeremy Lin are red hot.

Ken McMillan at the Middletown (NY) Times Herald-Record states that MSG will simulcast Knicks games in Spanish.

Matt Gelb of the Philadelphia Inquirer says the Phillies are hoping to cash in when their TV rights go up for bid after this season.

Dan Steinberg of the Washington Post’s DC Sports Bog has samples of Washington Wizards and Capitals owner Ted Leonsis’ takes on the print media.

Jose Lambiet of the Miami Herald notes that local sports radio talk host Sid Rosenberg owes a lot of money to an illegal offshore gambling site.

David Barron of the Houston Chronicle says Hall of Fame Astros announcer Milo Hamilton is expected to announce his retirement on Wednesday.

David speculates on who could replace Hamilton in 2013.

Steve Campbell of the Chronicle writes that Hamilton’s retirement is just one of the many changes expected for the ‘Stros.

Mel Bracht at the Daily Oklahoman looks at the local ratings.

Bob Wolfley of the Milwaukee Journal Sentinel says local viewers watched golf over the weekend.

Tom Hoffarth at the Los Angeles Daily News notes one of the finalists for this year’s MLB Fan Cave inhabitants.

John Daly at The Daly Planet feels NBC SportsTalk should bring NASCAR into the mix.

John also looks at ESPN’s NASCAR announcing lineup.

Sports Media Watch gives us last week’s sports television ratings.

Steve Lepore at Puck The Media says the NHL on NBC Sports Network drew decently last Sunday.

Steve looks inside the numbers of Sunday’s NHL on NBC Sports Network game.

Dave Kohl of the Broadcast Booth looks at Sid Rosenberg’s alleged gambling debts.

And we’ll end it there for now.

NBC Unveils Plans For Hockey Day in America

This past weekend was Hockey Day in Canada on CBC with three NHL games aired across Canada and a celebration of the Great White North’s pastime. This Sunday, the NBC Sports Group gets into the act with Hockey Day in America with an NHL tripleheader of its own. NBC will air Hockey Day in America from noon until 6 p.m. with a doubleheader featuring regional broadcasts of three games in first window at noon Eastern/9 a.m. Pacific. It’ll be followed with the Bruins at Minnesota in the national window at 3 p.m. ET/noon PT. The regional window will feature staggered starts.

Then NBC Sports Network picks up the NHL coverage at 6 p.m. ET with the New Jersey Devils taking on the Montreal Canadiens at the Bell Centre.

For its regional games, NBC will air Pittsburgh at Buffalo borrowing Gord Miller and Ray Ferraro from Canada’s TSN; San Jose at Detroit to be called by Ken Daniels of Fox Sports Detroit and Darren Pang of Fox Sports Midwest and NBC; and St. Louis at Chicago will be called by NBC’s “B” announcing team of Dave Strader and Brian Engblom. All of the analysts will be utilized “Inside the Glass”.

As for the nightcap, NBC Sports Network will have Fox Sports Carolinas John Forslund and NESN’s Andy Brickley calling Devils-Habs.

Here are the particulars of Hockey Day in America on NBC/NBC Sports Network.

NBC SPORTS CELEBRATES HOCKEY ACROSS THE U.S. WITH SECOND ANNUAL “HOCKEY DAY IN AMERICA”

Stories throughout day to explore hockey’s influence and impact in America
Nine hours of NHL coverage includes three regional games at Noon ET plus Bruins at Wild at 3 p.m. ET on NBC, followed by Devils at Canadiens at 6 p.m. ET on NBC Sports Network

NEW YORK – Feb. 14, 2012 – NBC Sports will once again celebrate hockey in the United States with the second annual “Hockey Day in America” presented by McDonald’s this Sunday from Noon-6 p.m. ET on NBC. Immediately following “Hockey Day in America,” NBC Sports Network will present the New Jersey Devils at the Montreal Canadiens at 6 p.m. ET to conclude a nine-hour NHL block of programming across the broadcast and cable platforms of the NBC Sports Group.

From legendary high school hockey rivalries to the physically challenged who drive for hours to play their favorite sport to “The Program” that changed the game forever for the U.S. hockey elite, NBC Sports will weave the stories of America’s affinity for hockey into and around its coverage of four NHL games (three regional and one national), which will include interviewing and highlighting U.S. players. Among the stories scheduled to be told on Sunday:

Roseau High School vs. Warroad High School: It’s a “Friday Night Lights” atmosphere whenever Roseau (population 2,633) and Warroad (1,781) meet in Minnesota high school hockey. Considering their relatively small populations, the two schools near the Canadian border have produced a disproportionately large number of NHL players. Neal Broten is one of three brothers from Roseau to play in the NHL, and he also was a member of the 1980 U.S. Olympic team. Warroad boasts a similar crop of NHL and former Olympic players.

Tampa Bay Lightning Sled Hockey: Through the Lightning Foundation, Tampa Bay was the first in the NHL to fund a community sled hockey program for the physically challenged. The program is so successful that numerous NHL teams have emulated it with participants of all ages traveling from across the state of Florida, some traveling up to six hours, to take to the ice with the Lightning sled hockey team.

The Program: Arguably nothing has had a greater impact on the growth and success of American-born hockey players as “The Program’” enacted in 1996 by USA Hockey. The National Team Development Program was founded with a dual goal: to provide a viable domestic alternative for elite American players who might otherwise opt for top Canadian junior leagues, and to improve U.S. results in international play. Blackhawks right winger Patrick Kane is one of the Ann Arbor, Mich., program’s many success stories. At the Vancouver Games, the U.S. won a silver medal by fielding the youngest roster in the tournament, complete with seven NTDP alums, including Kane.

Liam McHugh, Eddie Olczyk, Pierre McGuire and Mike Milbury will anchor NBC Sports’ live pre-game and early-game intermission coverage from the Wells Fargo WinterSkate rink in downtown St. Paul, Minn. Olczyk (analyst) and McGuire (Inside the Glass analyst) will then move inside to join Mike ‘Doc’ Emrick (play-by-play) for the call of Bruins-Wild.

Calling the early games on NBC will be Gord Miller (play-by-play) and Ray Ferraro (Inside the Glass analyst) for Penguins-Sabres; Ken Daniels (play-by-play) and Darren Pang (Inside the Glass analyst) for Sharks-Red Wings; and Dave Strader (play-by-play) and Brian Engblom (Inside the Glass analyst) for Blues-Blackhawks. John Forslund (play-by-play) and Andy Brickley will call Devils-Canadiens (Inside the Glass analyst) for NBC Sports Network.

Sunday’s games on NBC and NBC Sports Network:

Noon-3 pm ET
NBC Pittsburgh Penguins at Buffalo Sabres (regional)
NBC San Jose Sharks at Detroit Red Wings (regional)
NBC St. Louis Blues at Chicago Blackhawks (regional)

3-6 pm ET
NBC Boston Bruins at Minnesota Wild (national)

6-9 pm ET
NBCSN New Jersey Devils at Montreal Canadiens (national)

“Hockey Day in America” is part of “Hockey Weekend Across America.” Launched by USA Hockey in 2008, “Hockey Weekend Across America” is a nationwide initiative to celebrate the game and those involved at all levels and to expose hockey to new audiences.

NBC Sports experienced ratings success last year with the inaugural “Hockey Day in America.” Coverage of last year’s national game, Penguins-Blackhawks, which went head-to-head with the Daytona 500, was watched by 1.9 million viewers, making it the most-watched non-Winter Classic NHL regular-season game in five years (1/14/06, three-game regional on NBC, 2.0 million).

That will do it.

Report: No New NFL TV Package

This comes from the Sports Business Journal’s John Ourand who has been on top of this story since last year. He’s reporting (subscription required) in this week’s issue that with the announcement of five additional games to the Thursday Night Football schedule on NFL Network, it now appears unlikely that there will be a new 1st half package of TNF games sent out for bid.

It was thought that the expansion of the Thursday Night Football schedule for the 2012 season would eventually lead to a split contract between a new partner (ESPN, Turner Sports or NBC Sports Network) and NFL Network when the new television contract began in 2014. However, Ourand is reporting through sources that any new package will have to wait for the foreseeable future.

During the NFL Lockout, Commissioner Roger Goodell gauged interest from the networks for a potential 1st half, 8 game Thursday Night Football package, but then it appeared that the Commish took the idea off the table when the 2011 season began, only to seemingly bring it back again before the regular season was about to end.

However, with 13 games on NFL Network and 15 Thursday Night games overall (the remaining two will be aired by NBC on Opening Night and the Thanksgiving holiday), it seems that the schedule is now etched in stone for now.

This also could be a ploy to get leverage against two large cable providers, Cablevision and Time Warner Cable which remain steadfast in their refusal to pick up NFL Network. While the NFL has made several gains with several larger cable providers in the last few years, they still cannot penetrate Time Warner and Cablevision systems. And there doesn’t appear to be any discussions on the horizon with either company at the present time.

The big losers in this are Comcast and Turner Sports, both of which have wanted to get NFL games for their respective cable channels. Of course, Comcast has been hoping to get a Thursday Night package for Versus now NBC Sports Network since the last decade, only to see it passed over for NFL Network twice. And Turner has been eyeing a return to the NFL since losing the first half of the Sunday Night Football package to ESPN in the late 1990′s.

It’s all quite a fascinating turn in the world of the NFL.

Bringing Out Some Saturday Links

Been battling the stomach flu over the last 24 hours which is why you haven’t seen new posts since the Weekend Viewing Picks. My apologies for that. Still feeling a bit blue over the flu and running to the bathroom every 15 minutes, but I’m getting better now. Been a tough winter for me getting sick, but hopefully, the spring will bring better health.

Let’s bring you some overdue linkage.

Bob Nightengale of USA Today says lucrative TV deals have emboldened the Anaheim Angels and Texas Rangers in the free agent market.

Brian Lowry at FoxSports.com rates the Super Bowl ads.

The Nielsen Wire blog says one particular Doritos Super Bowl ad is the Most-Liked.

Fred Frommer of the Associated Press has a feature story on how President Richard Nixon offered to keep the old NFL blackout rule in place if it lifted the local blackout on a home DC NFL team.

Alec Banks of Complex has the “20 Hottest Women in the History of ESPN” and I totally disagree with the list. If you’re going history, no Karie Ross? No Melissa Stark? This list is faulty.

The new radio voice of the Pawtucket Red Sox, Aaron Goldsmith goes behind-the-scenes of taping a new radio spot.

Multichannel News says NBC Sports Network has hired an ESPN executive to head up its original programming department.

At the Indiana University National Sports Journalism Center, Michael Bradley feels the media coverage of Gisele Bündchen’s comments after the Super Bowl were much ado about nothing, but he feels it could be the future of sports media.

Dan Fogarty of SportsGrid has video of Jeremy Lin’s insane spin move on Derek Fisher during last night’s Lakers-Knicks game.

Dan notes that Fox Sports Jason Whitlock made a racist penis joke about Jeremy Lin and Twitter responded.

Boston Sports Media Watch’s Bruce Allen writes in SB Nation Boston that sports can be fun, except with the Boston Sports Media.

The Connecticut Post reports that YES Network Nets and Yankees studio host Bob Lorenz was arrested this week on DUI charges.

The New York Times’ Melissa Hoppert spends 30 seconds with NHL Network host Kathryn Tappen.

Richard Sandomir of the Times says not even Linsanity can get the Knicks back on Time Warner Cable.

Richard says the Mets have hired a replacement for radio announcer Wayne Hagin.

Pete Dougherty from the Albany Times Union talks with CBS college basketball analyst Clark Kellogg.

Tom Jones of the Tampa Bay Times writes that Nanci Donnellan, a.k.a. The Fabulous Sports Babe, is in very bad health.

Brent Schrotenboer of the San Diego Union-Tribune talks with a former local sports talk show host who was fired from his job for making several derogatory remarks about a women’s college basketball analyst.

NBC San Diego also has an interview with the host who originally did not apologize for his remarks.

Tom Hoffarth of the Los Angeles Daily News laments the shrinking number of sports media reporters in Southern California.

Tom has a couple of notes that didn’t make his column.

Ben Koo at Awful Announcing is fascinated by ESPN’s extensive film library.

Sports Media Watch says the audience for Fox’s second live English Premier League broadcast grew slightly, but had the same rating.

SMW says this week’s Duke-North Carolina game had higher ratings from last year.

Lorenzo Arguello has video of ESPN’s Erin Andrews getting chatty with Sports Illustrated swimsuit cover model Brooklyn Decker at last week’s GQ Super Bowl party.

Steve Lepore at Puck The Media says NBCSports.com will stream all of the out-of-market early games from next weekend’s Hockey Day in America.

Dave Kohl of The Broadcast Booth says sports radio hosts getting personal is when they cross over the line.

We’ll end the linkage there.

NBC Sports Hires Ron Wechsler As New VP of Original Programming

NBC Sports has lured Ron Wechsler away from ESPN to be its Vice President, Original Programming & Development. He’ll be responsible for creating original programming for the entire NBC Sports Group.

Ron developed original content for both television and ESPN.com while with the Worldwide Leader including ESPNU Road Trip, the web series Mayne Street starring Kenny Mayne, and helping to acquire and produce SportScience for ESPN. He also was part of ESPN’s scripted films including 3, Ruffian and Code Breakers.

Ron will begin his NBC Sports duties immediately and work from the company’s 30 Rockefeller Center, New York City headquarters.

We have the NBC announcement for you.

RON WECHSLER NAMED VICE PRESIDENT, ORIGINAL PROGRAMMING, NBC SPORTS NETWORK

NEW YORK – February 9, 2012 – Ron Wechsler has been named Vice President, Original Programming & Development, NBC Sports Network, effective immediately. He is based out of the NBC Sports Group corporate offices at 30 Rockefeller Plaza in New York, and will report to Jon Miller, President of Programming, NBC Sports and NBC Sports Network.

In this role, Wechsler, a former ESPN executive, will create original programming and branded entertainment for the new NBC Sports Network.

“Ron has a rich history of relationships with key marketers and brands in our business,” said Miller. “He brings a wealth of experience, creativity and innovative ideas, and we are excited to have him head our original programming division as we grow the NBC Sports Network.”

Wechsler joins the NBC Sports Group from ESPN where he was Vice President, series development & production, in the ESPN Content Development unit, and his responsibilities included ESPN’s development, acquisition and production of scripted films, scripted series, nonscripted series, feature length documentaries, branded entertainment, and digital media.

Most recently, Wechsler developed content for the ESPNU network. He oversaw the docu-series ESPNU Road Trip and The Battle, and helped oversee the SEC signature documentary series SEC: Storied. Wechsler also oversaw the branded entertainment concept The Next Round, served up by Jim Beam, creating a new paradigm for co-branded initiatives at ESPN. Prior to that, Wechsler acquired and oversaw the Emmy Award-winning series Sport Science.

In 2008, Wechsler implemented the ESPN Original Digital brand and its popular series Mayne Street, starring Kenny Mayne. Accruing 20M total hits, the series was nominated for multiple Webby Awards, and won two Cable Fax Awards.

From 2003-2008, Wechsler was the primary on-set production executive for the ESPN Original Entertainment films 3, Four Minutes, Through The Fire, Ruffian, and Code Breakers. Wechsler also served as ESPN’s on-set production executive of both scripted and unscripted Original Entertainment series. He was the primary production and acquisition executive for The Contender and Tilt, and was a member of the core development and production team for Playmakers and The Bronx Is Burning.

Before joining ESPN, Wechsler held top positions at several film production businesses including Vice President, production and development of Jersey Films and president of Panoptic Pictures from 1999-2000. Wechsler broke into the film industry as an independent producer from 1997-1999. During this time he produced Little City and The House of Yes, both by Miramax Films.

Wechsler attended graduate school at Syracuse University, where he received a Master’s Degree in radio, television and film in 1993. He completed his undergraduate work at the University of Albany, where he earned his Bachelor’s Degree in English in 1992.

That will do it.

Our Mid-Week Linkage

Time for some sports media links for today. Let’s get to them without further delay.

Let’s start with USA Today and Michael Hiestand who looks at the record online numbers for the first live legal stream of the Super Bowl.

Chris Burke of Sports Illustrated lists the best and worst NFL announcing teams.

Over to Mike Farrell of Multichannel News who writes that the MSG Network/Time Warner Cable dispute could last a long time and there’s no end in sight.

Eriq Gardner of the Hollywood Reporter says a magistrate judge has blocked an attempt by several former athletes wanting access to NCAA TV contracts in a dispute over EA Sports using their likenesses for video games.

Lacy Rose of the Reporter writes that actor/director Clint Eastwood is spearheading the launch of a new golf TV network.

John Eggerton of Broadcasting & Cable reports that the FCC has refused to reverse a decision against Comcast requiring it to carry Tennis Channel.

Tim Baysinger of B&C notes that Animal Planet’s annual Puppy Bowl received a lower viewership than last year.

Adweek has all of your Super Bowl ads in 2 minutes.

Andrew Gauthier of TVSpy says an Old Milwaukee Beer spot with Will Ferrell that ran on Super Bowl Sunday in the 2nd smallest market of the country, is getting some of the biggest buzz this week.

Erin Gloria Ryan at Jezebel notes that ESPN had a section for commentors to complain about female announcers. ESPN has taken it down and issued a statement.

Jason Dachman of Sports Video Group says NBC missed obscuring the now-infamous M.I.A. middle finger in the Madonna Super Bowl halftime show by less than on second.

Mike Florio of Pro Football Talk says USA Network will air an inspirational NFL Films documentary on Friday.

TVNews Check has WCBS-TV claiming an NYC ratings victory for its coverage of Tuesday’s New York Giants Super Bowl parade.

Jerry Barmash at Fishbowl NY says WNBC-TV won the New York ratings for last week thanks to the Giants playing in Super Bowl XLVI.

Laura Nachman says the Philadelphia 76ers’ ratings on Comcast SportsNet are way up over last year.

David Barron from the Houston Chronicle notes that Doritos and M&M’s were TiVO’s most watched Super Bowl ads for this year.

Mel Bracht of the Daily Oklahoman writes about NBC’s ratings for Super Bowl XLVI.

John Kiesewetter of the Cincinnati Enquirer says a Great American Ballpark scoreboard operator will represent the Reds in MLB Network’s Baseball IQ game show.

Bob Wolfley of the Milwaukee Journal Sentinel has Green Bay quarterback Aaron Rodgers pleased with his guest analyst stint on NBC Sunday.

Robert Feder from Time Out Chicago notes a local sportscaster who has a side gig with a podcast on science fiction and pop culture.

To Crain’s Chicago Business and Ed Sherman who says this year’s Super Bowl ratings in the Windy City were down significantly from last year.

Brent Schrotenboer of the San Diego Union-Tribune says a local sports radio talk show host was fired after calling a women’s college basketball analyst for the mtn. not just one but several derogatory terms.

Tom Hoffarth of the Los Angeles Daily News reports that Hall of Fame Dodgers voice Vin Scully won’t be calling Spring Training games until the team returns from Arizona.

Michael Passanisi of Fenway West is not a fan of the Boston Globe’s Dan Shaughnessy. Not many of us are.

Sports Media Watch has some ratings news and notes here and here.

The Canadian Sports Media Blog compares NFL to CFL ratings in the Great White North.

Mike Silva in Sports Media Watchdog looks at Mad Dog Radio’s Dino Costa ranting about teams removing media credentials.

Matt Yoder at Awful Announcing has video of MSG Network host Al Trautwig pounding the table after the New York Rangers lost to the New Jersey Devils after a no goal call on Tuesday.

And Tim Ryan has a photo of NBA Hall of Famer Kareem Abdul-Jabbar posing with the dainty Zooey Deschanel? It’s not sports media, but I’ll take any excuse to post a link to a Zooey Deschanel pic.

Ok, we’re done. Enjoy your Wednesday and the college basketball games tonight.

More Than 2 Million Watched Super Bowl XLVI Online

NBC and the National Football League have announced that 2.1 million people watched the very first legal online stream of the Super Bowl this past Sunday. It marks the largest online audience for a sporting event. In 2011, the NFL announced it would allow NBC to stream Super Bowl XLVI. CBS had requested to stream Super Bowl XLIV two years ago, but the NFL turned it down.

NBC promoted the Super Bowl online as a companion to its over the air broadcast giving online viewers four extra camera angles.

Those watching on their computers noticed that the TV ads nor the Madonna halftime show were part of the online stream. And there were buffering issues as well as delays of up to 30 seconds compared to the TV broadcast. Even with those problems, both NBC and the NFL are declaring Sunday’s stream as asuccess.

We have the NBC press release.

SUPER BOWL XLVI LIVE STREAM SETS TRAFFIC RECORDS

Over Two Million Streamed Super Bowl XLVI
More than 78 Million Minutes Streamed

NEW YORK -– Feb. 7, 2012 –- The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well asNFL.com. NBC Sports’ live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating)

“The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage,” said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. “The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”

“It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before,” said Hans Schroeder, NFL, SVP, Media Strategy and Development. “The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans.”

NBCSports.com‘s online streaming of Super Bowl XLVI featured HD-quality video, DVR controls and multiple camera angles along with social interactivity, including a live chat with Mike Florio from NBC’s ProFootballTalk, and tweets from Michele Tafoya, NBC Sports’ sideline reporter, and Jimmy Fallon, the host of NBC’s Late Night with Jimmy Fallon. Florio and commentator Randy Moss also supplied the halftime content for the live stream with a live video report and game analysis from just outside the team locker rooms. In addition to game highlights, viewers were also able to watch replays of popular Super Bowl TV commercials.

Online Traffic Data

Unique Users - 2,105,441 (live stream online)
Live Video Streams - 4,589,593 (live stream online)
Total Minutes Streamed - 78,624,422
On-Demand Clips - 1,838,812 VOD clips viewed
User-Generated Camera Switches - 1,835,676
Engagement - More than 39 minutes per visit.

That’s going to do it.

Tuesday Links with Some Overdue Monday Linkage

I was hoping to do links on Monday featuring reviews of the Super Bowl and the ads, but real life got in the way. Plus, a link from SI.com to my Biff Henderson post temporarily knocked my site down. Much appreciated to Jimmy Traina and Hot Clicks for the link.

The links begin with Sports Illustrated’s Richard Deitsch who doles out his grades for the Super Bowl production.

Michael Hiestand from USA Today says Al Michaels was on top of his game on Sunday.

Bruce Horovitz of USA Today has the results of the paper’s Super Bowl Ad Meter. The results may or may not surprise you.

Anthony Crupi of Adweek notes that Super Bowl XLVI on NBC set a viewership record.

Tim Nudd of Adweek lists the five best Super Bowl commercials according to the publication.

Adweek’s David Griner has the five most debated Super Bowl adverts.

Todd Cunningham at The Wrap says NBC has apologized for the now-infamous middle finger from M.I.A. during the Madonna halftime performance.

Kristi Dosh at ESPN.com has some off-the-field winners for Super Bowl XLVI.

Sports Business Daily notes that dogs were a favorite of the Super Bowl ads.

SBD notes that NBC’s Super Bowl pregame show was mostly praised.

Michael Smith and John Ourand of Sports Business Journal say the ACC is looking for a big payday from ESPN with two new members entering the conference.

Eriq Gardner of the Hollywood Reporter says the FCC likely won’t fine NBC for M.I.A’s middle appendage.

The Hollywood Reporter says Super Bowl XLVI set a Twitter record.

George Winslow of Broadcasting & Cable says the Super Bowl was the biggest event ever on social media.

John Eggerton of B&C writes that the FCC has ruled a Chicago NBC affiliate was within its rights to reject an anti-abortion Super Bowl ad.

Mike Reynolds from Multichannel News writes about the ratings and viewership standards set by Super Bowl XLVI.

Mike writes that MSG Network will air the February 11 Buffalo Sabres-Tampa Bay Lightning game on NBC affiliates in Buffalo and Rochester as an end run around Time Warner Cable.

Simon Dumenco of Advertising Age has the 10 Super Bowl ads that set social media afire.

Ad Age’s Rich Thomaselli notes that Giants Super Bowl MVP Eli Manning is now expected to equal or surpass his brother Peyton as a commercial endorser.

Ad Age’s experts break down the Super Bowl ads.

Dan Fogarty of SportsGrid has video of ESPN’s Rick Reilly making a preposterous statement following Super Bowl XLVI.

Jason Dachman of Sports Video Group says Super Bowl XLVI lived up to the ratings hype.

SVG notes that Super Bowl XLVI garnered its highest audience ever in Canada even beating the CFL Grey Cup.

The With Leather blog has some pictures from the infamous Playboy Super Bowl party where CNBC’s Darren Rovell got into trouble with women.

Stephen Douglas at The Big Lead notes that Extra host and Massachusetts Maria Menounos native paid up on a Super Bowl bet and hosted yesterday’s show in a Giants bikini in the middle of Times Square.

Richard Sandomir of the New York Times says NBC’s Cris Collinsworth stepped up in the biggest moment of the Super Bowl.

The Times’ Brian Stelter has NBC calling its online stream of Super Bowl XLVI a success.

Stuart Elliot of the Times says the Super Bowl ads were meh.

Phil Mushnick of the New York Post feels NBC covered up Rob Gronkowski’s ankle injury when the game began. You’re reaching, Phil.

Jerry Barmash of Fishbowl NY says WCBS-TV scored impressive numbers for its post-Super Bowl coverage.

Howard Megdal of the Journal News’ LoHud Mets Blog says the team, invoking memories of the Soviet Union, has revoked his media credential for the 2012 season.

Pete Dougherty of the Albany Times Union feels Al Michaels and Cris Collinsworth weren’t up to par on Sunday.

Keith Groller of the Allentown (PA) Morning Call notes that the Philadelphia Phillies will be heard on the FM dial starting this season.

Laura Nachman has her Super Bowl XLVI highlights.

David Zurawik of the Baltimore Sun says NBC’s Super Bowl telecast rose above the ads and the halftime show.

Dan Steinberg of the Washington Post’s DC Sports Bog says a local sports radio producer is getting out of the business to become a restauranteur.

Barry Jackson from the Miami Herald praises NBC for its coverage of the Big Game.

Tom Jones of the Tampa Bay Times feels NBC got the job done on Super Bowl Sunday.

David Barron of the Houston Chronicle says the Super Bowl got another huge rating.

David provides his thoughts on the NBC Super Bowl production.

John Kiesewetter of the Cincinnati Enquirer lists his best and worst Super Bowl ads.

Robert King of the Indianapolis Star has the national media heaping praise on the city for hosting the Super Bowl.

King writes that the earliest Indy could host the Super Bowl again would be in 2017.

Lou Harry and Anthony Schoette of the Indianapolis Business Journal review Madonna’s Super Bowl halftime performance.

Anthony and Cory Schouten say Lucas Oil Stadium passed the test of holding its first Super Bowl.

Bob Wolfley in the Milwaukee Journal Sentinel feels Aaron Rodgers did well in his guest stint on NBC.

Ed Sherman in Crain’s Chicago Business has his wrap of the Super Bowl.

Dan Caesar from the St. Louis Post-Dispatch says the Gateway City lagged behind the national average ratings for the Super Bowl.

Dusty Saunders at the Denver Post writes NBC did yeoman’s work and then some on Super Bowl Sunday.

Scott D. Pierce of the Salt Lake Tribune lists his favorite Super Bowls XLVI ads.

Jay Posner in the San Diego Union-Tribune feels NBC was good, but not Super on Sunday.

John Maffei of the North County Times for the most part enjoyed NBC’s Super Bowl coverage.

Tom Hoffarth of the Los Angeles Daily News also liked NBC’s broadcast.

Tom has a longer review on his blog.

Bruce Dowbiggin in the Toronto Globe and Mail wonders why the Super Bowl has so many prop bets.

Slate’s Matthew Black was stuck watching the lackluster Canadian Super Bowl ads.

The Canadian Sports Media Blog notes the Super Bowl did really well in Canada.

Leah Goldman at the Business Insider Sports Page keeps an eye out for ESPN’s Erin Andrews and Fox’s Troy Aikman as a potential sports media power couple.

Sports Media Watch has some other Super Bowl ratings news.

Mike Silva of the Sports Media Watchdog has suggestions on how to handle fan taunts unlike Gisele Bündchen.

Steve Lepore at Puck The Media notes that NBC Sports Network will have a hockey doubleheader on Wednesday.

Matt Yoder at Awful Announcing gives his bests and worsts of Super Bowl XLVI.

Matt also looks at the running feud between ESPN Radio’s Ryen Russillo and WEEI’s John Dennis.

Surviving Grady speaks with Friend of Fang’s Bites Jen Royle.

And those are your links. Got them done before noon. I’m happy.

Super Bowl XLVI Breaks Total Viewership Record

One more record broken by Super Bowl XLVI. Nielsen says the Big Game between the New England Patriots and New York Giants broke the record for total viewership. A whopping 166.8 million viewers watched part or all of yesterday’s game shattering last year’s record of 162.9 million set in Super Bowl XLV.

The NFL says this marks the 5th straight year the Super Bowl has set a viewership record.

SUPER BOWL XLVI MOST-WATCHED TV SHOW OF ALL TIME

166.8 MILLION TOTAL VIEWERS
SUPER BOWLS RANK AS TV’S TOP 21 SHOWS

The 2011 NFL season concluded with another television milestone as Super Bowl XLVI on NBC reached a total audience of 166.8 million viewers, making it the most-watched show in U.S. television history according to The Nielsen Company.

The Giants-Patriots championship game topped the previous record of 162.9 million total viewers set last year (Packers-Steelers in Super Bowl XLV) and marks the fifth consecutive record-setting total audience for the Super Bowl. Super Bowls account for the 21 most-watched programs in history in terms of total audience.

Most-Watched TV Programs, Total Viewers

Game	Total Viewers
Super Bowl XLVI (Giants-Patriots), 2/5/12	166.8 million
Super Bowl XLV (Packers-Steelers), 2/6/11	162.9 million
Super Bowl XLIV (Colts-Saints), 2/7/10	153.4 million
Super Bowl XLIII (Cardinals-Steelers), 2/1/09	151.6 million
Super Bowl XLII (Giants-Patriots), 2/3/08	148.3 million

Source: NFL, The Nielsen Company

In addition, a record average of 111.3 million viewers watched Super Bowl XLVI – topping the previous mark of 111 million for Super Bowl XLV.

That will do it.

Super Bowl XLVI Becomes Most Watched TV Program of All-Time

From NBC Sports, we knew that Super Bowl XLVI had the potential to set a viewership record and it did just that, but just barely. The previous record of an average 111 million viewers was set last year with Super Bowl XLV on Fox between the Green Bay Packers and Pittsburgh Steelers. This year for Super Bowl XLVI on NBC, the average viewership was 111.3 million. So 300,000 more people watched Super Bowl XLVI than Super Bowl XLV.

The rating for the game was 47.0 with a whopping 71 share. That’s up 2% from last year’s 46.0/69 and it’s the highest rated Super Bowl since Super Bowl XX in 1986 which received a 48.3/70.

Boston had the highest rating of all markets with a 56.7/81 and that was a local ratings record breaking the previous standard set for Super Bowl XXXVI ten years ago. Host city Indianapolis was next with a 56.4/79.

For halftime, the performance by Madonna was seen by 114 million people, outpacing the Super Bowl by 2.8 million viewers. That received a 47.4 rating, beating last year’s halftime with the Black Eyed Peas which received a 44.7.

And the lead-in from the Super Bowl gave NBC’s The Voice a big rating as well.

We have the press release from NBC Sports.

SUPER BOWL XLVI IS MOST-WATCHED SHOW IN U.S. TELEVISION HISTORY

111.3 Million Watch Super Bowl XLVI, Tops Last Year’s Super Bowl (111.0 Million)
47.0 Household Rating is Best in 26 Years, Since 48.3 for Super Bowl XX
40.5 Adult 18-49 Rating is Best for a Super Bowl in 16 Years
14% Higher Than Last Giants-Patriots Super Bowl in 2008
12% Higher Than Last NBC Super Bowl in 2009
7^th Straight Year Super Bowl Audience Increases

INDIANAPOLIS – Feb. 6, 2012 – Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released today by The Nielsen Company.

The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers (6:31-9:58 p.m. ET), topping last year’s 111.0 for Super Bowl XLV on Fox and is the biggest audience to watch a television program in U.S. history.

MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY

1. 111.3 Million – Super Bowl XLVI, NBC (Last Night’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC

HIGHEST-RATED SUPER BOWL IN 26 YEARS: The game earned a 47.0 rating and a 71 share, a gain of two percent from last year’s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1986 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47.0 rating is the 6^th highest in Super Bowl history.

• The game drew a 40.5 rating in the advertiser-coveted Adult 18-49 demographic, the highest for a Super Bowl in 16 years (41.2 for Super Bowl XXX on Jan. 28, 1996)

HIGEST-RATED SUPER BOWLS:

1. 49.1/73 – Super Bowl XVI, CBS
2. 48.6/69 – Super Bowl XVII, NBC
3. 48.3/70 – Super Bowl XX, NBC
4. 47.2/67 – Super Bowl XII, CBS
5. 47.1/74 – Super Bowl XIII, NBC
6. 47.0/71 – Super Bowl XLVI, NBC (Last Night’s Game)
T7. 46.4/71 – Super Bowl XVIII, CBS
T7. 46.4/63 – Super Bowl XIX, ABC
9. 46.3/67 – Super Bowl XIV, CBS
10. 46.0/69 – Super Bowl XLV, Fox

VIEWERSHIP GROWS THROUGHOUT THE GAME: The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, from 9:30-9:58 p.m. ET in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

HALF HOUR VIEWERSHIP (Times ET):

6:31-7, 99.2 million
7-7:30, 107.9 million
7:30-8, 110.9 million
8-8:30, 114.0 million
8:30-9, 114.3 million
9-9:30, 115.4 million
9:30-9:58, 117.7 million

HALF HOUR RATINGS (Times ET):

6:31-7, 42.5/69
7-7:30, 45.5/71
7:30-8, 46.4/71
8-8:30, 47.4/70
8:30-9, 47.7/70
9-9:30, 48.9/70
9:30-9:58, 50.7/72

HALFTIME SHOW FEATURING MADONNA IS MOST-WATCHED EVER: The halftime performance by Madonna (8-8:30), was seen by 114.0 million viewers, nearly four million more than last year’s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).

• The halftime viewership 18.3 million more than NBC’s last Super Bowl with Bruce Springsteen (95.7 million).
• The halftime show earned a 47.4 household rating, six percent higher than last year (44.7/68) and is the highest-rated halftime show featuring entertainment ever.

“THE VOICE” DELIVERS HUGE NUMBERS: The season two premiere of “The Voice” that followed the Super Bowl averaged a 16.3 rating in adults 18-49 and 37.6 million viewers overall, making it the highest-rated entertainment program in 18-49 in six years, since ABC’s “Grey’s Anatomy” post-Super Bowl telecast on February 5, 2006 (16.5). “The Voice” is up versus last year’s post-Super Bowl telecast of “Glee” by 47 percent in 18-49 (16.3 vs. 11.1) and up one percent versus the 2010 post-Super Bowl telecast of “Undercover Boss” (16.3 vs. 16.2).

BOSTON SETS LOCAL MARKET RECORD: The rating in Boston was the best ever for an NFL game in that market (56.7/81) topping the previous high of 56.1/78 for Super Bowl XXXVI (56.1/78 on Fox).

• The New York market registered a 49.7/74, the second-highest overnight for an NFL game in that market, trailing only the 53.4/72 for Super Bowl XXI, the Giants first-ever Super Bowl. By comparison, New York registered a 44.9/67 for Super Bowl XLII, the last time they were in the big game.

· The host market of Indianapolis registered a 56.4/79 overnight rating, the second-best overnight for a host market only trailing Jacksonville (58.9/77) for Super Bowl XXXIX).

TOP 10 METERED MARKETS FOR SUPER BOWL XLVI:

1. Boston, 56.7/81
2. Indianapolis, 56.4/79
3. Norfolk, 54.2/73
4. Columbus, 54.1/72
5. New Orleans, 54.0/72
T6. Nashville, 53.5/74
T6. Jacksonville, 53.5/70
8. Buffalo, 52.9/72
9. Kansas City, 52.1/73
10. Milwaukee, 52.0/73

*New York ranked 18^th with a 49.7/74

And that is a wrap on the 2011-12 NFL season.

Super Bowl Overnight Rating Down From Last Year

Super Bowl XLVI on NBC received a 47.8 rating, one-tenth of a point below the record of 47.9 set by Super Bowl XLV on Fox last year. It’s the 3rd highest overnight in history.

Locally, Boston set a local overnight rating record with a 56.7 while New York was off the record set in 2008 for Super Bowl XLII. NYC had a 49.7 last night, off from the 53.4 set four years ago.

Interestingly, the Madonna Super Bowl halftime show received a 48.1 overnight, higher than the actual game.

No official press release yet, when it comes, I’ll pass it along.

UPDATE, 11:10 a.m.: As soon as I post this, the NBC press release arrives in the Fang’s Bites inbox.

SUPER BOWL XLVI EARNS 47.8 OVERNIGHT RATING

3rd Highest Super Bowl Overnight Ever, Less Than One Percent Behind Super Bowls XLV and XXI (47.9)
14% Higher Than Last NBC Super Bowl
7% Higher Than Last Time Giants and Patriots Met in Super Bowl XLII
Boston Registered a 56.7/81, Best Overnight Rating Ever for an NFL game in Boston
New York Registered a 49.7/74, Second-Best Overnight Ever for an NFL game in New York
Final Half-Hour of Pre-Game Show Best Since 2003

INDIANAPOLIS – Feb. 6, 2012 – Super Bowl XLVI in which the New York Giants defeated the New England Patriots 21-17, earned a 47.8/71 overnight rating/share last night on NBC, the third-highest overnight rating in Super Bowl history and less than one percent off the highest (47.9 for both Super Bowl XLV and Super Bowl XXI), according to overnight data released today by The Nielsen Company.

• 47.8/71 is seven percent higher than Super Bowl XLII on Fox when the Giants defeated the Patriots 17-14.
• The overnight rating is 14 percent higher than the last Super Bowl on NBC (Super Bowl XLIII, Steelers 27, Cardinals 23) and higher than any of NBC’s previous 11 Super Bowls in which there were metered markets.
• Tops all other Super Bowls involving the Giants and Patriots in Nielsen People Meter History (Since 1988).

“This confirms that the Super Bowl is the most dominant and consistent property on television,” said Mark Lazarus, Chairman, NBC Sports Group. “We are fortunate, in our new agreement with the NFL, to be able to broadcast three more Super Bowls over the next nine years.”

TOP 5 SUPER BOWL OVERNIGHTS OF ALL TIME:

T1. 47.9/71 – Super Bowl XLV, Packers 31-Steelers 25, Fox
T1. 47.9/68 – Super Bowl XXI, Giants 39-Broncos 20, CBS
3. 47.8/71 – Super Bowl XLVI, Giants 21-Patriots 17, NBC
4. 47.4/NA – Super Bowl XIV, Steelers 31-Rams 19, CBS
5. 46.9/70 – Super Bowl XX, Bears 46-Patriots 10, NBC

RATING GROWS THROUGHOUT THE GAME: The rating grew throughout the game and peaked at a 51.8/73 from 9:30-10 p.m. ET in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

HALF HOURS (Times ET):
6:30-7, 43.3/69
7-7:30, 45.9/71
7:30-8, 47.7/72
8-8:30, 48.1/72
8:30-9, 48.3/71
9-9:30, 49.3/70
9:30-10, 51.8/73

FINAL HALF HOUR OF PRE-GAME SHOW BEST SINCE ’03: From 6-6:30, the Super Bowl XLVI Pre-Game show drew a 34.5 overnight rating, two percent higher than last year and the best for the final half-hour of the pre-game show since Super Bowl XXXVII (35.3 on ABC). Total pre-game (2-6:30) registered a 12.0/23 just two percent off from last year’s (12.2/23) and two percent higher than the last NBC Super Bowl (11.8/23 for Super Bowl XLIII).

• The halftime performance by Madonna (8-8:30), earned a 48.1/72 overnight, one percent ahead of last year’s 8-8:30 time period featuring the Black Eyed Peas (47.4/70) and 20 percent higher than NBC’s last Super Bowl with Bruce Springsteen (40.2/62).
• The post-game (10-10:15) registered a 35.3/54, 17 percent higher than last year’s 30.3 for Super Bowl XLV in Fox.

BOSTON SETS LOCAL MARKET RECORD: The rating in Boston was the best ever for an NFL game in that market (56.7/81) topping the previous high of 56.1/78 for Super Bowl XXXVI (56.1/78 on Fox).

• The New York market registered a 49.7/74, the second-highest overnight for an NFL game in that market, trailing only the 53.4/72 for Super Bowl XXI, the Giants first-ever Super Bowl. By comparison, New York registered a 44.9/67 for Super Bowl XLII, the last time they were in the big game.
• The host market of Indianapolis registered a 56.4/79 overnight rating, the second-best overnight for a host market only trailing Jacksonville (58.9/77) for Super Bowl XXXIX).

TOP 10 METERED MARKETS FOR SUPER BOWL XLVI:

1. Boston, 56.7/81
2. Indianapolis, 56.4/79
3. Norfolk, 54.2/73
4. Columbus, 54.1/72
5. New Orleans, 54.0/72
T6. Nashville, 53.5/74
T6. Jacksonville, 53.5/70
8. Buffalo, 52.9/72
9. Kansas City, 52.1/73
10. Milwaukee, 52.0/73

*New York ranked 18th with a 49.7/74

When Fast National data is available from Nielsen this afternoon, the viewership could approach last year’s 111.0 million that watched Super Bowl XLV, the most-watched Super Bowl ever, and the most-watched television audience in U.S. history.

*Note, the “fast affiliate” data that is available later this morning does NOT reflect live audience for the Super Bowl across the country.

*Overnight ratings measure the top 56 U.S. metered markets.

Viewership numbers are expected later today. We’ll see if Super Bowl XLVI has set a record. Remember the record set last year is 111 million.

Super Bowl XLVI Was A Thriller; NBC Up To The Task

Super Bowl XLVI gave viewers a thrill down to the last play, giving the New York Football Giants a 21-17 win over the New England Patriots, and the G-Men’s 4th Championship. In a telecast that should shatter an average and total viewership record, NBC did a fantastic job keeping the game as its focus, and didn’t stray from the formula. Thanks to the game remaining close throughout, NBC did not have to rely on cutaways of celebrities, NFL dignitaries, random fans and cheerleaders.

Instead, producer Fred Gaudelli, director Drew Esocoff and the announcing crew of Al Michaels, Cris Collinsworth and Michele Tafoya were able to concentrate on the game action. In his 8th Super Bowl, Michaels again rose to the occasion, spotting trends, explaining key calls as was the case with the extremely rare safety called against Tom Brady for intentional grounding, and rising for the big moments such as the soon-to-be legendary Mario Manningham catch on the sidelines that kept the Giants winning drive alive.

The Manningham catch was captured perfectly by NBC’s cameras and replayed to show not only did the Giants wide receiver keep both of his feet in-bounds, but that he maintained possession of the ball. The NBCee It feature blowing up a clear and resolute picture of Manningham’s shoes on the sidelines enabled the viewers at home and at Lucas Oil Stadium to confirm the catch and also assisted the official review. Collinsworth’s analysis of the play was tops as well.

For the entire game, Collinsworth did a bang up job and showed why he continues to be among the upper echelon of NFL analysts on TV.

NBC’s graphics showed the tackle box to show why an intentional grounding penalty and safety were called on Tom Brady. It was used again to demonstrate why Manningham gave Giants quarterback Eli Manning little room to throw him a pass on the sidelines in the 4th quarter.

The network did a fantastic job for Super Bowl XLVI and should still be on top of its game when it airs Super Bowl XLIX in 2015.

For the first time in a long time, I was able to view all of NBC’s Super Bowl pregame show. There were pros and cons.

PROS

• Green Bay Packers quarterback Aaron Rodgers and Pittsburgh Steelers wide receiver Hines Ward both did very well in their guest analyst roles. Rodgers and Ward were relaxed and expressed their viewpoints clearly and concisely. In particular, Rodgers made some good points on the Giants defense and why they able to cause turnovers. Rodgers was better than many current analysts.
• A feature on former New Orleans Saints special teams player Steve Gleason narrated by Peter King was well produced. Gleason blocked a punt against the Atlanta Falcons in the Saints’ first game at the Superdome since Hurricane Katrina and now suffers from ALS. NBC’s piece on his struggles was one of the best I’ve seen.
• A segment focusing on NBC’s Rodney Harrison and former New York Giants wide receiver David Tyree in which Harrison said the catch Tyree made against him in Super Bowl XLII still affects him and standing next to Tyree was affecting him at that moment.
• An on-field segment with Cris Collinsworth, Harrison and Doug Flutie demonstrating how Patriots tight end Rob Gronkowski’s injured ankle would come into play in the Giants coverage.
• A profile of Patriots defensive lineman Vince Wolfork and his wife. We need a reality show featuring this couple.

CONS

• Nick Cannon interviewing celebrities. Cannon was a disaster, yelling, screaming and making no sense. Awful.
• A cooking segment with Bravo’s Top Chef personalities giving a client stroke to a cracker company. A waste of time.

As for the Super Bowls, it was another weak crop. I’ve graded the entire batch and many were average. The best of the ads was the Chrysler commercial narrated by Clint Eastwood on Detroit’s comeback. I also loved Samsung’s ad featuring The Darkness’ “I Believe in A Thing Called Love”. Volkswagen’s follow-up to its mini-Darth Vader ad garnered a B. Many ads lost their luster having been released early. It might behoove the advertisers to return to the old school way of showing them during the game first and then worry about social media buzz later.

And halftime by Madonna was a fun time, but she should not have lip synced. NBC has apologized for not catching M.I.A. flipping the bird during the performance, however, NFL Network was responsible for this halftime as it produced the show.

Overall, NBC gets an A for its production of the game and a B for the pregame The ads were mostly average. Halftime gets a B minus. A fun Super Bowl Sunday. Now let’s get back to work.

NBC’s Super Bowl XLVI Postgame Quotage

NBC has provided the postgame quotes from its NFL crew for Super Bowl XLVI. This will end the NFL season until we kick back in with the preseason in August and then the regular season opening game at the new Meadowlands Stadium in New Jersey on Thursday, September 6 with the Super Bowl Champions New York Giants raising their banner against either the New Orleans Saints, Green Bay Packers or Pittsburgh Steelers.

Nice of NBC to send this over. I wasn’t expecting this and it’s nice to have to wrap up the NFL quotage.

I do expect Super Bowl XLVI to set a viewership record as the game was close heading into the 4th quarter. We’ll have details of that later.

The quotage.

POST-GAME COMMENTS FROM NBC SPORTS’ COVERAGE OF SUPER BOWL XLVI

“One of the greatest catches in Super Bowl history.” – Cris Collinsworth on Mario Manningham’s 38-yard catch in fourth quarter
“He won this football game.” – Rodney Harrison on Eli Manning
“It’s (Tom) Coughlin and Eli Manning who put themselves in the discussion for the Hall of Fame.” – Bob Costas

INDIANAPOLIS – Feb. 5, 2012 – The New York Giants defeated the New England Patriots 21-17 to win Super Bowl XLVI, the 17^th Super Bowl broadcast by NBC. Following are post-game highlights from the broadcast:

CRIS COLLINSWORTH ON MARIO MANNINGHAM’S CATCH: “Absolutely unbelievable. Will go down as one of the greatest catches in Super Bowl history. And it reminds you just a bit of David Tyree and the last time Eli Manning had the unbelievable drive. The Velcro on the helmet as Al Michaels described it.

COLLINSWORTH ON MANNING: “How brilliant can Easy-Eli be? And he will never again have to answer questions, ‘Do you consider yourself and elite quarterback and in Tom Brady’s class?’”
AL MICHAELS ON MANNING: “And he wins it in the house that his brother built.”
MICHAELS ON PATRIOTS: “The New England Patriots will have another Super Bowl tape that they won’t want to look at.”

TONY DUNGY AND RODNEY HARRISON POST-GAME COMMENTS

Harrison: “We knew this game was going to come down to the fourth quarter, and everyone thought I was crazy a week ago when I said I trust Eli Manning more in the fourth quarter than I did Tom Brady. I think you saw tonight why I said that. Tom Brady had a couple opportunities, missed some opportunities down the field. Eli didn’t. He won this football game.”
Dungy: “I was in New York with the Giants last week and every defensive player told me how much confidence they had in Eli Manning. Justin Tuck said, ‘We know if we can just get that stop in the fourth quarter Eli will win it for us.’ And he proved them right tonight.”

BOB COSTAS’ FINAL THOUGHTS ON THE GAME: “Had it turned out the other way, with a victory tonight Belichick and Brady would have put themselves at or near the top of the discussion of the greatest coach and quarterback of the Super Bowl era. Instead it turns out that it’s Coughlin and Eli Manning who put themselves in the discussion for the Hall of Fame. Because quite simply, in dramatic fashion they have now twice bested the team considered to be the best of it’s era in the game that matters most.”

Thats’s going to do it.

Quick Pre-Super Bowl Links

Let’s do some Super Bowl Sunday links today.

Mike Reynolds from Multichannel News says media analysts are predicting another record viewership for the Super Bowl.

Mike says MSG Network remains off Time Warner Cable systems for the fifth consecutive week with no agreement in sight.

Kate Fagan of espnW has a look at what Super Bowl XLVI sideline reporter Michele Tafoya will deal with on the Lucas Oil Stadium field tonight.

Peter Pachal from Mashable has a look at NBC’s streaming of the Super Bowl.

Sean Newell at Deadspin says CNBC’s Darren Rovell may have lost the female vote forever.

Deadspin’s Timothy Burke tells us about a media feud between WEEI’s John Dennis and ESPN Radio’s Ryan Russillo.

Speaking of Darren Rovell, he wonders if Eli Manning can become a more prolific endorser than Tom Brady.

Chad Finn of the Boston Globe talks about Twitter and some of the New England Patriots who use the social media service.

The New York Times’ Ritchie S. King and Kevin Quealy look at some of the clichés that have enveloped ESPN SportsCenter.

Phil Mushnick of the New York Times is speaking in tongues today.

Ken McMillan from the Middletown (NY) Times Herald-Record has the NBC football crew talking about today’s Super Bowl.

Jim Williams in the Washington Examiner talks with Fox Sports’ John Lynch about the Super Bowl.

David Barron of the Houston Chronicle says the Super Bowl could decide the local news race.

Bob Wolfley in the Milwaukee Journal Sentinel writes that the Green Bay Packers’ Charles Woodson is doing well for the NFL Network.

Tom Hoffarth of the Los Angeles Daily News talks with NBC’s Al Michaels.

The Canadian Sports Media Blog has NBC’s and CTV’s coverage plans for the Super Bowl.

Mike Silva from the Sports Media Watchdog goes over Darren Rovell’s downfall with women this weekend.

Joe Favorito has a few sports business tidbits for us.

And those are the quick links for today. Enjoy the Super Bowl. I’ll have grades on the Super Bowl ads tonight.

The Super Bowl Weekend Megalinks

Let’s do some linkage on this Super Bowl Weekend.

The Weekend Viewing Picks have my sports and entertainment suggestions.

Time for your links. As you can imagine, many of the stories will deal with Sunday’s Super Bowl.

National

Michael Hiestand of USA Today talks with NBC’s Bob Costas about his past experiences in hosing a Super Bowl pregame show.

The Nielsen Wire Blog has a look at the 10 Most Liked Super Bowl ads in the last five years.

Daisy Whitney at MediaPost says a large portion of viewers go online to look up information about a Super Bowl ad.

Wayne Friedman of MediaPost writes that the Super Bowl is reaching almost half of all female viewers.

Peter Pachal of Mashable says NBC will hold a Google+ hangout to after the Super Bowl to discuss the ads.

Marisa Guthrie of the Hollywood Reporter talks with NBC Sports Group Fearless Leader Mark Lazarus about the Super Bowl, winning the Olympics and losing Wimbledon to ESPN.

John Eggerton in Broadcasting & Cable writes that a fan lobbying group hopes the FCC will call for the elimination of the NFL’s antiquated TV blackout rules.

John says a Michigan man has been charged with illegally streaming NFL games online.

Thomas Umstead from Multichannel News says Saturday’s UFC pay per view event will be available in 3-D for the first time.

Todd Spangler of Multichannel looks at Verizon’s streaming of Sunday’s Super Bowl on select mobile devices.

Adweek talks with Sports Illustrated/NBC’s Peter King.

Tim Nudd from Adweek notes the return of the E*Trade baby to the Super Bowl.

The International Olympic Committee has awarded the Japanese rights for the 2014/16 Games at a much lower rate than the US rights paid by NBC.

Robert Livingston at Games Bid says the 2014 Olympics in Sochi will be the first to be produced in 3-D TV.

André Lowe of the Jamaica (yes the country) Gleaner says ESPN has gathered some former NFL players in a cruise ship for the Super Bowl at Sea. I’m not making this up.

Sports Illustrated’s Richard Deitsch talks with The Big Lead’s Jason McIntyre about his recent profile of ESPN Radio Hack Colin Cowherd.

Allison Stoneberg at ESPN’s Front Row discusses how the network’s producers book guests for the studio and radio shows during Super Bowl Week.

Jack Dickey at Deadspin explains how the New York Times really messed up the story of former Yale quarterback Patrick Witt.

Dylan Stableford at Yahoo’s The Cutline explains why the Puppy Bowl has become so popular on Super Bowl Sunday.

Sports Media Watch delves into the expanded NFL Network Thursday Night Football schedule.

SMW has a few ratings news and notes including one on the Winter X Games.

Ken Kerschbaumer of Sports Video Group goes behind the scenes with NBC’s Super Bowl production crew.

Jason Dachman of SVG goes into NBC’s first-ever online streaming of the Super Bowl.

And Dan Daily from SVG writes about this year’s Super Bowl World Feed.

Steve Lepore at Puck The Media says Wednesday night NHL games are doing well for NBC Sports Network.

Northeast & Mid-Atlantic

Chad Finn of the Boston Globe speaks with NBC’s Rodney Harrison on the unspoken revenge factor for the New England Patriots in this year’s Super Bowl.

Bill Doyle of the Worcester Telegram & Gazette has NBC’s Cris Collinsworth talking about the Super Bowl.

Richard Sandomir of the New York Times says one of the Mets’ TV partners may help to bail out the team from its financial troubles.

Judy Battista of the Times reports on the expanded Thursday Night Football schedule.

Stuart Elliot of the Times says the Shazam mobile app will play a prominent role during many Super Bowl ads.

A rare appearance by Bob Raissman of the New York Daily News in the links. He has his Top 5 Super Bowl announcing teams of all-time.

Phil Mushnick from the New York Post has some Super Bowl storylines the media has missed.

Ken Schott at the Schenectady Gazette looks at the NFL Network announcement of five more games added to Thursday Night Football.

Pete Dougherty of the Albany Times Union has NFL Commish Roger Goodell shooting down rumors of more Monday Night Football doubleheaders.

Pete says Commissioner Goodell is firing a warning shot at Time Warner Cable.

Pete reviews the 11 men who have called a Super Bowl on network television.

The Crossing Broad blog says the Philadelphia Daily News and Inquirer may be on a slow death march to oblivion.

Keith Groller of the Allentown (PA) Morning Call discusses NBC’s coverage of Super Bowl XLVI.

South

David Barron from the Houston Chronicle notes that NBC’s Rodney Harrison may be an ex-New England Patriots, but he says he can remain fair.

David says NFL Network gets a beefed up schedule next season.

Mel Bracht of the Daily Oklahoman says NBC’s Cris Collinsworth gets to call his second Super Bowl on TV.

Mel notes that College GameDay will be covering the Big 12 on Saturday.

Midwest

John Kiesewetter of the Cincinnati Enquirer notes that one local radio show will be on radio row in Indianapolis today.

Scott Olson of the Indianapolis Business Journal says ESPN is very happy about choosing Pan Am Plaza as its Super Bowl headquarters this week.

The Indianapolis Star has what journalists are saying about the city as a Super Bowl host.

Bob Wolfley in the Milwaukee Journal Sentinel says two participants in last year’s Big Game will be on NBC’s Super Bowl pregame show.

Dan Caesar of the St. Louis Post-Dispatch says Cardinals TV voice Dan McLaughlin will return to call games this season.

Steve Walentik of the Columbia (MO) Tribune calls ESPN’s Jay Bilas, “College Hoops’ Deepest Thinker.” Ok.

West

John Maffei of the North County Times says Al Michaels still loves calling Super Bowls.

Jim Carlisle of the Ventura County Star says Michaels is hoping for overtime.

Jim has NBC’s Rodney Harrison keeping the David Tyree catch from Super Bowl XLVII in proper perspective.

Richard Varrier of the Los Angeles Times looks at the Fed crackdown on websites that were illegally streaming NFL games.

Tom Hoffarth of the Los Angeles Daily News talks with former Lakers voice Paul Sunderland and lists the 20 best play-by-play men in Southern California.

Tom has more about Paul in his blog and adds a couple of media notes.

Canada

Susan Krashinsky of the Toronto Globe and Mail explains why Canada can’t see the U.S. Super Bowl ads in real time.

The Canadian Sports Media Blog has NBC’s Super Bowl production by the numbers.

And that’s going to do it for the links. Enjoy the Big Game.

Super Bowl XLVI Viewing Picks

All Times Eastern

NFL GameDay Morning — NFL Network, 9 a.m.
Sunday NFL Countdown — ESPN, 10 a.m.
Road to the Super Bowl — NBC, noon
Super Bowl XLVI Pregame — NBC, 1 p.m.
SportsNet Central Extra: Super Bowl Pregame — Comcast SportsNet New England, 3 p.m.
Super Bowl Pre-Kick Show — NBC, 6 p.m.

Super Bowl XLVI: New York Giants vs. New England Patriots — NBC, 6:30 p.m.
Announcers: NBC — Al Michaels/Cris Collinsworth/Michele Tafoya; Dial Global — Kevin Harlan/Boomer Esiason/James Lofton/Mark Malone

SportsNet Central Extra: Super Bowl Postgame — Comcast SportsNet New England, 10 p.m.
SportsNite: Big Blue Live — SNY, 10 p.m.
NFL PrimeTime — ESPN, 10:30 p.m.
NFL GameDay Final — NFL Network, 10:30 p.m.

Sirius XM Super Bowl Channel Assignments

Time For Our Thursday Linkage

Let’s do our linkage now. Lots of good stories.

First, Sports Illustrated’s Richard Deitsch speaks with NBC’s NFL crew on what we’ll see on Super Bowl Sunday.

Richard’s latest Media Circus podcast is up and his guest this week is NBC’s Cris Collinsworth who will call Sunday’s game with Al Michaels.

Good on Jason McIntyre of The Big Lead for breaking the story that Selena Roberts has left SI.

Mike Reynolds of Multichannel News says Time Warner Cable hopes to capture some good feelings with its local Super Bowl ad that will run in selected markets.

Anthony Crupi of Adweek writes that General Motors is cutting back on its ad spending, but will remain on the Super Bowl.

Adweek’s Tim Nudd says Kia’s Super Bowl tries to cram a lot into its Super Bowl spot.

Robert Klara from Adweek notes that tennis players are getting more than just shoe endorsements these days.

Matthew Creamer at Advertising Age has a primer on the Super Bowl ads.

Brian Steinberg from AdAge notes that NBCUniversal corporate sibling Fandango will latch onto one Super Bowl movie ad.

Cotton Delo of AdAge says Honda’s Ferris Bueller ad is the most watched Super Bowl ad on the web right now.

Mark Wilson of Popular Mechanics wonders if NBC’s streaming of Super Bowl XLVI will lead to more events online.

Tom Cheredar from MediaBeat says the Feds cracked down today on several sites illegally streaming sports.

Maggie Hendricks at Yahoo’s Shutdown Corner says Pats QB Tom Brady watched last year’s Super Bowl through an illegal website. Great thing to admit, Tom.

To Graham Watson at Yahoo’s Dr. Saturday blog and he says ESPN may have inadvertently helped USC coach Lane Kiffin commit a recruiting violation. It would not be the first time.

Good story from Jeremy Rapanich in Deadspin on NBC’s preparation for Super Bowl XLVI.

Matt Yoder from Awful Announcing looks at the next potential wave of NFL TV analysts.

Ryan Yoder at AA recaps Texas US Senate candidate Craig James interview on a state radio station.

Glenn Davis at SportsGrid wonders if Steven A. “A is for Acrimony” Smith flipped the bird to Skip Bayless today.

The Boston Globe’s Chad Finn takes a look at Radio Row at the Super Bowl.

Newsday’s Neil Best says WFAN’s Mike Francesa and the agent for former New York Giants linebacker Lawrence Taylor are in a feud.

Neil says Miami sports radio host Sid Rosenberg is no longer doing morning drive sports reports for NYC radio station WINS.

Neil speaks with WFAN’s Giants beat reporter.

Neil says NBC is hopeful that Super Bowl XLVI will set a viewership record.

Pete Dougherty at the Albany Times Union has the rundown for NBC’s Super Bowl 6-hour pregame.

Ken McMillan at the Middletown (NY) Times Herald-Record has ESPN’s BracketBusters schedule.

Evan Weiner of the New Jersey Newsroom notes that the NFL is the best of both capitalism and socialism.

Isabelle Khurshudyan of the University of South Carolina’s student newspaper, the Daily Gamecock, recaps a campus appearance by ESPN founder Bill Rasmussen.

John Kiesewetter from the Cincinnati Enquirer says Fox Sports Ohio has set its Reds programming for this month.

Zak Keeler from the Indianapolis Star writes that visiting reporters are heaping praise on Indy as Super Bowl host.

Bob Wolfley of the Milwaukee Journal Sentinel is surprised over the Pro Bowl’s ratings.

Mark Schuttenhelm of the Jamestown (ND) Sun questions the choices NBC Sports Network has made for its college hockey games.

Tom Hoffarth of the Los Angeles Daily News breaks down the Super Bowl by play-by-play announcer.

The Los Angeles Times reports that ESPN poker commentator Norman Chad was admonished for live tweeting his jury selection. Really, Norman?

Jessica Lantz has a look at one of the better Super Bowl ads, only this one will play in Canada only.

Speaking of Canada, the Canadian Sports Media Blog says CTV will begin its promotional push for this year’s Summer Olympic Games during the Super Bowl.

Sports Media Watch says this year’s NHL All-Star Game ratings finished below last year’s.

Mike Silva at Sports Media Watchdog says this week’s Mike and the Mad Dog reunion reminds fans what they’ve been missing since 2008.

Steve Lepore at Puck The Media has some suggestions on how to improve NBC’s NHL coverage.

Jackie Pepper continues her coverage of Super Bowl XLVI.

And we’re done with our links for today.

NBC’s Super Bowl Pregame Rundown

Some of the following elements and features were unveiled during a NBC Sports media conference call that took place on Wednesday. We have the official press release now.

We know that Bob Costas will interview halftime performer Madonna and New England Patriots quarterback Tom Brady. Dan Patrick will interview New York Giants quarterback Eli Manning. America’s Got Talent host Nick Cannon will conduct celebrity interviews on the red carpet, something we all need to see. Today show co-host Matt Lauer will interview President Barack Obama.

Other interviews include Football Night in America’s Tony Dungy talking with Giants coach Tom Coughlin and Rodney Harrison speaking with his former coach, Bill Belichick of the Patriots. Al Michaels will interview his friend, Patriots team owner Robert Kraft about the loss of his wife, Myra and how this season has meant to him.

There will be plenty of features including one on players’ hometowns and the patented NBC Olympic-style profiles that get “Up Close and Personal” with selected athletes participating in Sunday’s game.

Lots of stuff packed into 6 hours. Pregame starts at noon ET. We’ll be watching.

NBC SPORTS PRESENTS SIX HOURS OF SUPER BOWL XLVI PRE-GAME COVERAGE

Bob Costas, Al Michaels, Cris Collinsworth, Michele Tafoya, Dan Patrick, Tony Dungy & Rodney Harrison preview Super Bowl XLVI with interviews, analysis and commentary
Super Bowl MVPs Aaron Rodgers & Hines Ward serve as guest analysts
Lenny Kravitz & The Fray perform live
Cast of The Voice and other celebrities make red-carpet appearances
TODAY’s Matt Lauer interviews President Barack Obama

Indianapolis, IN – February 2, 2012 – Bob Costas will open NBC Sports’ six hours of Super Bowl XLVI pre-game coverage with a live report from Georgia Street in downtown Indianapolis at Noon ET on Sunday, Feb. 5. In the hours leading up to the game, NBC Sports will surround the Super Bowl teams with live team hotel and sideline reports, player features and interviews, and X’s and O’s analysis.

Coverage will also include the events surrounding the Super Bowl, including an interview with halftime performer Madonna, live musical performances, red-carpet interviews with music, television and film stars, reports from the festive atmosphere taking place just outside Lucas Oil Stadium, and more. NBC News’ Matt Lauer will also interview President Barack Obama during a special pre-game edition of TODAY airing late Sunday afternoon.

In addition to Costas, NBC Sports’ Sunday Night Football team of Al Michaels, Cris Collinsworth and Michele Tafoya, and Football Night in America team of Dan Patrick, Tony Dungy, Rodney Harrison, Peter King and Mike Florio will contribute to the pre-game coverage, with taped interviews and live on-site commentary and analysis. Liam McHugh, Alex Flanagan and Randy Moss will report from the team hotels, Doug Flutie will appear in field-set segments, and The Weather Channel’s Jim Cantore will provide reports on the weather and event atmosphere.

Green Bay Packers quarterback Aaron Rodgers and Pittsburgh Steelers wide receiver Hines Ward, two Super Bowl MVPs who each played in last year’s game, will join NBC Sports’ coverage as guest analysts. Ward, who has played in three Super Bowls and won two, was named MVP of Super Bowl XL when he made five catches for 123 yards and a touchdown in the Steelers 21-10 win over the Seattle Seahawks. Rodgers, who is an NFL MVP candidate this season, passed for 304 yards and three touchdowns in last year’s Super Bowl, helping the Packers defeat Ward’s Steelers, 31-25, and earning him the MVP award.

Following is a summary NBC Sports’ Super Bowl XLVI pre-game coverage:

THE GAME

Hotel & Arrival Reports: Randy Moss will provide updates from the Patriots team hotel, while Alex Flanagan will report from the Giants hotel. They will also report on their respective teams’ arrival at the stadium.

Field Set: Doug Flutie (playing quarterback), Cris Collinsworth (wide receiver), and Rodney Harrison (defensive back) will analyze the play of Giants wide receiver Victor Cruz and Patriots tight end Rob Gronkowski, acting out the X’s and O’s on the field of Lucas Oil Stadium.

Interviews: During the two weeks leading up to the game, NBC Sports conducted extensive interviews with Super Bowl XLVI players and coaches:

• Bob Costas interviews Tom Brady
• Dan Patrick interviews Eli Manning
• Tony Dungy sits with Tom Coughlin and visits with Victor Cruz at his former Paterson, N.J. home.
• Rodney Harrison interviews his former coach, Bill Belichick, and goes on the field with Patriots tight end Aaron Hernandez.
• Al Michaels visits with Patriots owner Robert Kraft, who has dedicated this season to his wife Myra, who passed away in 2011.

Hometown Hero: How does a player get to the Super Bowl? NBC Sports will visit the hometowns of five of Sunday’s featured players — Eli Manning and Jason Pierre-Paul of the Giants, and Tom Brady, Aaron Hernandez and Wes Welker of the Patriots – by speaking with the people who made an early impact on their lives, including former coaches, teachers and neighborhood friends.

Steve Gleason: Peter King tells the story of former New Orleans Saints special teams standout Steve Gleason, who was diagnosed with ALS in 2011. Gleason famously blocked the punt that led to an early touchdown the night the Saints returned to the Superdome after Hurricane Katrina. King chronicles the challenges facing Gleason and his family while battling the debilitating muscular disease.

Vince Wilfork: Get ready, America. Here come the Wilforks. NBC Sports visits the home of New England defensive lineman Vince Wilfork, and discovers the surprising personalities behind one the fiercest players in the league.

Mathias Kiwanuka: NBC Sports examines the compelling story of Giants linebacker Mathias Kiwanuka, who grew up in Indianapolis and graduated from Cathedral High School, located roughly 10 miles from Lucas Oil Stadium. However, Kiwanuka’s true roots extend back to Africa and the compelling story of his grandfather, Benedicto Kiwanuka, the first prime minister of Uganda, and a man assassinated by the regime of notorious dictator Idi Amin while he served as Amin’s chief justice in 1972.

Behind the Quarterbacks: NBC Sports will examine the people behind Sunday’s successful quarterbacks by interviewing Eli Manning’s parents, Archie and Olivia, and Tom Martinez, who has served as Tom Brady’s mentor and personal quarterback coach since high school.

Additional Features & Interviews: In addition to the aforementioned features, additional pieces will air on wide receivers Hakeem Nicks and Victor Cruz of the Giants, and tight end Rob Gronkowski and punter Zoltan Mesko of the Patriots.

Helmet Catch: Bob Costas interviews live former Patriots safety and current NBC Sports analyst Rodney Harrison along with former New York Giants wide receiver David Tyree, two men who are forever linked in NFL history due to Tyree’s famous and improbable “helmet catch” in Super Bowl XLII.

Commissioner Goodell: An excerpt from Bob Costas’ one-on-one interview with NFL Commissioner Roger Goodell from Thursday night’s Costas Tonight: Live from the Super Bowl will air.

NFL Turning Point: The NBC Sports Network program, which normally highlights the “turning point” of a game by utilizing NFL Films’ unsurpassed access and production, will examine the “turning point” of the season for both the Giants and Patriots.

Road to the Super Bowl: Kicking off NBC Sports’ six hours of pre-game coverage at Noon ET is NFL Films’ Road to the Super Bowl. How did the New York Giants and New England Patriots advance to Super Bowl XLVI in Indianapolis? Re-live the journey as only NFL Films can present it. Road to the Super Bowl begins with Kickoff Weekend and chronicles the 2011 NFL season utilizing NFL Films’ signature captivating video and sound from on the field, and in the locker room from exclusive player and coach wirings.

THE PRESIDENT

Interview: NBC News’ Matt Lauer will interview President Barack Obama from The White House during a special pre-game edition of TODAY airing late Sunday afternoon.

ENTERTAINMENT

Madonna: Bob Costas interviews The Material Girl herself, Madonna, who will perform in Sunday’s Super Bowl XLVI Halftime Show. A world class entertainer, singer, songwriter, actress, producer, director and video visionary, Madonna has sold more than 300 million records in the course of her three decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee. Her last tour was the most successful tour by a solo artist in history.

Red Carpet: Nick Cannon hosts NBC’s pre-game red-carpet coverage. Celebrities expected to attend include: Adam Sandler; Danny Devito from Universal Pictures’ upcoming film, The Lorax; Chris Evans from The Avengers; and the stars of NBC’s new primetime programs — Adam Levine, Cee Lo Green, Blake Shelton and Carson Daly of The Voice, which makes its second-season premiere immediately after the Super Bowl; Katharine McPhee of Smash, which debuts Monday night; and Jessica Simpson of Fashion Star.

Live Performances: Musical acts Lenny Kravitz and The Fray will perform live from the NFL’s Super Bowl XLVI Tailgate Party.

Top Chef: Bravo’s Emmy Award-winning culinary show, Top Chef, will be on-site in Indianapolis with host Tom Colicchio and two popular former contestants, Richard Blais and Antonia Lofaso, competing to create the perfect tailgate food. Tony Dungy and Rodney Harrison will determine which of their tailgate preparations wins.

ATMOSPHERE

Zip Line: In addition to filing weather reports, The Weather Channel’s Jim Cantore will provide reports on the fan atmosphere surrounding Lucas Oil Stadium, including a ride on the popular 800-foot zip line located in the Super Bowl Village in downtown Indianapolis.

Indianapolis Legacy: NBC Sports will examine how Indianapolis became a shining example of how the biggest of sporting events can provide the means to unite a community in astonishing ways. After the city was awarded the game in 2008, it used the Super Bowl to plant thousands of trees, fight cancer, redevelop an entire neighborhood, and bring hope to those in need. When the Super Bowl is over, its impact in Indianapolis will remain for a very long time.

Great Moments in Indiana Sports History: NBC Sports examines the role the state of Indiana has had on some of sports’ greatest moments. The personalities and events featured include Larry Bird, John Wooden, Bobby Knight, Hank Aaron, the Indy 500, and Hoosiers.

REGIONAL COVERAGE

The NBC Sports Group has regional sports networks in New York and Boston that will be providing robust local pre- and post-game coverage for Super Bowl XLVI.

SNY: Super Bowl coverage will begin on Sat., Feb. 4 with Big Blue Live, an in-depth pre-game show that will deliver football fans the latest news and developments from Indianapolis. The show will feature live commentary from a panel of analysts, players and coaches who will provide a comprehensive look at Super Bowl XLVI as well as break down all the key matchups for the game. Big Blue Live will also include highlights from earlier in the week, including exclusive interviews with players and coaches from both the Giants and Patriots.

Immediately following Super Bowl XLVI, SNY’s SportsNite Big Blue Live post-game show will provide fans extensive coverage, including all of the post-game press conferences as well as exclusive on-field interviews and reactions from both the Giants and Patriots players and coaches. On-air talent for Big Blue Live will include former Giants Tiki Barber and Shaun O’Hara, NFL Insider Adam Schein and host Chris Carlin. In addition, SNY’s Giants reporter Mike Garafolo, Gary Apple and Jonas Schwartz contribute to Big Blue Live – reporting on-site from Indianapolis.

Comcast SportsNet New England: Super Bowl Sunday coverage will include special pre- and post-game editions of SportsNet Central Extra. The pre-game show will begin at 3 p.m. ET with the post-game show beginning immediately after the game. Both shows will originate on-site at Lucas Oil Stadium. Hosting will be: Michael Felger, Ty Law, Troy Brown, Tom E. Curran, Mike Giardi and Kevin Walsh. Bob Neumeier will be part of the SNC Extra post-game show as well from the CSN studios.

That does it.

NBC’s Football Night in America Crew Previews Super Bowl XLVI

So NBC Sports held its second media conference call in as many days, this one involving its studio crew from Football Night in America. Analysts Tony Dungy and Rodney Harrison held court along with NBC Sports and NBC Sports Network Executive Producer Sam Flood.

We have the partial transcript of the media conference call below.

SUPER BOWL XLVI PRE-GAME CONFERENCE CALL HIGHLIGHTS WITH NBC SPORTS’ TONY DUNGY, RODNEY HARRISON AND EXECUTIVE PRODUCER SAM FLOOD

“I think people are going to really, really enjoy their time at this Super Bowl. Then to work it out where NBC is covering it, it couldn’t be better for me.” – Tony Dungy
“The Giants have been terrific the last month-and-a-half of the season. The Patriots had somewhat of a turbulent year with the defense being called really bad and the offense being really good. But you have two tremendous coaches and really two tremendous franchises going head to head.” – Rodney Harrison
“This is not just a football game. It’s the biggest event in America. It’s a national holiday. We’re going to celebrate it.” – Sam Flood

INDIANAPOLIS – February 1, 2012 – NBC Sports conducted a media conference call today with Tony Dungy (analyst), Rodney Harrison (analyst) along with Sam Flood (Executive Producer, NBC Sports and NBC Sports Network) to talk about the network’s coverage of Super Bowl XLVI. Highlights follow:

NBC Sports’ coverage of the Super Bowl begins at Noon ET, Sunday, Feb. 5.

HARRISON ON MATCHUP: “The Giants have been terrific the last month-and-a-half of the season. The Patriots had somewhat of a turbulent year with the defense being called really bad and the offense being really good. But you have two tremendous coaches and really two tremendous franchises going head to head. The Giants deserve to be here. They went on the road and won two tough games, and they played tremendous. So I’m excited, and the coverage will be fantastic, but the game will be unbelievable.”

FLOOD ON PRE-GAME PLANNING: “We’ve been working on formats for the Super Bowl for about four weeks now, with ideas and how we want to flow the audience and the content across the network. We’re on version 25 of our format, and in about an hour from now we’ll be on version 26. If you’re talking about the over-under (on formats), we’re thinking 34.”

DUNGY ON THE SUPER BOWL BEING IN INDIANAPOLIS: “For me this is really special. I remember sitting with Jim Irsay as he was there trying to get Lucas Oil Stadium here, and sitting with the state legislature telling them how important football was to central Indiana, and seeing the stadium come to fruition. When I flew in here Sunday night and saw downtown and all the things they had going on, it just made me really proud of Indianapolis and central Indiana and what they’ve done. I think people are going to really, really enjoy their time at this Super Bowl. Then to work it out where NBC is covering it, it couldn’t be better for me.”

HARRISON ON HIS PERSONAL FEELINGS FOR THE GAME: “Of course I can say that I want them to get revenge. Obviously, my heart is with the New England Patriots. But speaking objectively, I was the same guy that came out on our Pro Bowl coverage that said I would take Eli Manning in the fourth quarter instead of Tom Brady, a guy that I won back to back championships with. With a guy that I won 20 straight consecutive games with, and had a 16-0 season.”

HARRISON ON IF HE CAN BE OBJECTIVE AS AN ANALYST: “Yes, I can cover it objectively. I’ve been objective. I’ve criticized Belichick, and the defensive backs from the Patriots as well as I’ve been complimentary at times to that team. That’s my nature. If I feel something, I’ll let you know it. But I’m not going to shy away from what I feel. If it means criticizing my former team, I’ve never been shy about doing that.”

HARRISON ON THE NEW YORK-BOSTON RIVALRY: “From an historical standpoint, I don’t really know the history between New York and Boston. But I knew once I came to this team in New England, they basically told me the first week I was there, if you’re going to hate anybody, hate the New York Jets, hate any New York team. So that first week of being there, you kind of fell into that whole mindset of anything New York you hate.”

DUNGY ON PREPARING FOR THE BROADCAST: “The preparation to me is exactly the same (as preparing when I was a head coach). I was saying that yesterday as we were screening plays and looking for just the right play to show what makes Tom Brady great. Looking for exactly the right angle of a play to show the New York Giants defense and how they’re going to rush the passer. To me, that is the fun part of it. I feel like we are going to be prepared as we go out there, and we are going to have a great performance because we’re putting the time in.”

HARRISON ON RELIVING TYREE “HELMET CATCH”: “For a long time I carried a bitter taste in my mouth after having such a tough defeat. But after months and months of really carrying the burden of such a heck of a play by David Tyree, I’ve been able to recently release that. But it hurt me. I got a chance to watch it a couple times, and every time I see it, it still hurts.”

FLOOD ON HARRISON AND TYREE: “Just to make Rodney really comfortable during the show we’re doing a look back at what happened with that catch. Then live on the set, David Tyree and Rodney Harrison will be talking about that moment. I don’t think Rodney and David have been together for a while. We’re going to get them on that set, no rehearsal, just get them talking about that moment in the moment just having seen it retold again.”

FLOOD ON VINCE WILFORK FEATURE: “We went to Vince Wilfork’s house with Rodney and got a sense of Vince and his wife, and how special that relationship is, and how it drives him every day. It’s a unique insight on Vince as a man, and you understand why he’s such a force on the football field because the back story is so special.”

FLOOD ON DUNGY INTERVIEWING COUGHLIN: “Tony sat down with Coach Tom Coughlin. There is nothing quite like two coaches sitting down with Tony leading the way, getting the insights and understanding of a game plan. They’ve both gone against Bill Belichick, so both guys are talking about the curveballs, the unexpected twists and turns and game planning that these coaches will do against each other. It was a fun thing to look at and see happen.”

DUNGY ON COACH COUGHLIN: “I coached in the NFL 28 years, coached for some great guys – Chuck Noll, Marty Schottenheimer, Dennis Green, and 13 years myself as a head coach, I made it to one Super Bowl. Any time you go to multiple Super Bowls, you’re a great coach. Coach Coughlin started with an expansion team in Jacksonville. Took them to the AFC Championship game, and now he’s gone multiple times with the Giants. He is a tremendous coach, and he is underrated.”

FLOOD ON ADDING AARON RODGERS AND HINES WARD: “We’ll also have two special guest analysts with us, Aaron Rodgers and Hines Ward, who happened to be on the field a year ago in the Super Bowl. Kind of fresh in their minds so they can take the audience to where these players are as the day progresses. Hines and Aaron will be with Bob Costas, talking about what’s going on and last minute planning. Aaron has great insight to the quarterback play. Hines is uniquely qualified. In addition to be a Super Bowl MVP, he played in the Super Bowl with the Steelers and one we did in Tampa Bay (2009) with an injury.”

HARRISON ON THE PRO BOWL: “I watched the Pro Bowl, and I was very disappointed in the players. You understand from the players’ standpoint that I made it through the season and maybe they don’t want to get injured. I’ve played in a couple of Pro Bowls. If you don’t want to play and you don’t want to give a hundred percent, you should sit on the sidelines and allow someone else to get that opportunity. I was actually embarrassed by some of the players. When I played in the Pro Bowl, we played hard. We played for pride. It’s just ridiculous.”

DUNGY ON THE PRO BOWL: “I’ve coached in it several times as an assistant coach and head coach. I remember the first one I coached in 1984, and we had (Kenny) Easley and Howie Long, and there were no free passes in that game. The defense came to play, offensive guys knew it. It was like a regular game. I coached again in 1999, and Randy Moss, I think it was his second Pro Bowl, wanted to show the world that he was the best player in football. You just had that competitiveness. I didn’t see that the other night, and I do hope that changes, because it can be a great game.”

And we have a few more Super Bowl-centric press releases before the night is through.

Your February 1st Links

It seems like last week we rang in the New Year. Now, we’re one month into 2012. Didn’t take long.

Let’s do some linkage.

Starting with Michael Hiestand of USA Today, we learn that NBC has quite a bit in store for its six hour Super Bowl pregame show.

Also in USA Today, Michael Coppinger finds that new HBO Sports President Ken Hershman plans on cleaning up the network’s shaky boxing reputation.

And Reid Cherner at USA Today has a preview of the upcoming season of “Eastbound & Down” featuring Kenny Powers. I’ll admit, I don’t get the chi of “Eastbound & Down” and find it unwatchable, but the show has its fans.

John Ourand at Sports Business Daily says the NFL is issuing a tablet-only commemorative Super Bowl appl

At Bleacher Report, Dan Levy tells us that NFL Network’s Deion Sanders came out the winner at yesterday’s Super Bowl Media Day.

At Deadspin, Barry Petchesky has video of reporters leering at Televisa Deportes reporter Marisol Gonzalez during Media Day.

Barry also has a series of photos taken by perverts reporters as original Mexican bombshell Inês Sainz was traversing her way through Media Day.

The Olympic newsletter Around the Rings notes that the International Olympic Committee is in no hurry to negotiate a Canadian TV rights deal after the lone bid failed to come up to its standards.

Around the Rings also notes that broadcasters for the 2014 Winter Games including NBC are gathering in Sochi to discuss plans for that Olympiad.

To All Things D where Liz Gannes has new ESPN President John Skipper saying he wants people to see his content, just not for free.

And All Things D has the video highlights of Skipper’s comments.

Lisa Richwine of Reuters notes that Skipper is bullish on ESPN 3D. Oh great.

Lucas Shaw at The Wrap says John Skipper and ESPN are in love with Silicon Valley.

David Griner of Adweek has the Volkwagen Super Bowl ad that has been hyped for a couple of weeks. I like the teaser with the dogs barking better.

Katy Bachman at Adweek says the FCC is seeking public comment on the NFL’s antiquated TV blackout rules.

Best Buy won’t be using rock stars, but tech stars in its Super Bowl ad. Last year, Best Buy used Ozzy Osbourne and Justin Bieber in a very lame ad.

Natalie Zmuda of Advertising Age says Pepsi will emphasize music in its Super Bowl ads.

Louisa Ada Seltzer of Media Life Magazine previews tonight’s “Super Bowl’s Greatest Commercials” special on CBS.

CNBC’s Darren Rovell wishes advertisers wouldn’t release their Super Bowl spots before they air in the Big Game.

Kristi Dosh of ESPN.com says Super Bowl advertising has gone beyond just buying time during the game.

Alex Sherman and Andy Fixmer of Bloomberg Businessweek write that NBC is using the Super Bowl to heavily promote “Smash” in what it hopes will save its primetime lineup.

The NBC’s Sunday Night Football Facebook page has a gallery of photos from yesterday’s media event in Indianapolis.

The Nielsen Wire blog looks at whether the New England Patriots or the New York Giants do better than the other in social media.

To SportsGrid and Tom Lorenzo who has video of TSN’s Ray Ferraro throwing out an “F” bomb not once, but twice during a broadcast last night.

Jason Dachman of Sports Video Group writes that ESPN was technically prepared to air the Australian Open epic men’s final.

James Careless of TV Technology looks at NBC’s online streaming of the Super Bowl.

Steve Donohue of Fierce Cable says Time Warner Cable seems to be doing just fine without MSG Network.

Lou Modestino of the Quincy (MA) Patriot-Ledger says Fox Sports was mostly responsible for moving the Daytona 500 forward one week.

Bill Pennington in the New York Times looks at fans getting to attend Super Bowl Media Day for the first time.

Richard Sandomir of the Times says a new media company wants to become the ESPN for kids. Already, the NFL, several sports stars and NBC Sports Network have signed up to partner with the company.

Good story by Jim Yardley of the Times Magazine exploring how some American NBA players are faring in Communist China and how the NBA made a huge miscalculation in trying to launch a league there.

Pete Dougherty at the Albany Times Union writes that Time Warner Cable will extend its free Sports Pass option to residential customers affected by the company’s dispute with MSG Network.

Pete says NFL Network will air the Pro Football Hall of Fame announcement for the Class of 2012 on Saturday.

Dan Gross of the Philadelphia Daily News writes that a local TV reporter is back at work after being on suspension for prematurely tweeting that Joe Paterno had died.

Jim Williams of the Washington Examiner speaks with CBS Sports Network’s Tom Lemming about National Signing Day.

Mel Bracht of the Daily Oklahoman notes a ratings record for the Oklahoma City Thunder on Fox Sports Oklahoma.

Matthew Tully of the Indianapolis Star says foreign journalists covering the Super Bowl are enjoying Indy as the host city.

The Star has a roundup of what journos are saying about Indianapolis.

Bob Kravitz of the Star filed a diary with his observations of Super Bowl Media Day.

Anthony Schoette of the Indianapolis Business Journal writes that the Super Bowl has helped to focus a spotlight on IndyCar and the Indianapolis Motor Speedway which has been hosting  media events this week.

Bob Wolfley of the Milwaukee Journal Sentinel says Green Bay Packers QB Aaron Rodgers will be a guest analyst on NBC’s Super Bowl XLVI pregame.

Ed Sherman at Crain’s Chicago Business looks at Super Bowl Week in Indianapolis and wonders “what if” had the Bears built a domed facility.

Steve Eighinger of the Quincy (IL) Herald Whig is thankful for ESPN as it helped him to endure the Great Midwest Blizzard of 2011.

Roman Augustoviz of the Minneapolis Star Tribune notes that CBS Sports Network has signed a TV deal with the new National Collegiate Hockey Conference known in local circles as “The National.”

Eli Segall of the San Jose Business Journal says the Sharks are scoring big for Comcast SportsNet California.

Bruce Dowbiggin of the Toronto Globe and Mail says the man who broke the Sidney Crosby neck injury story stands by his scoop.

Sports Media Watch says the NFL Pro Bowl’s ratings were down from last year, but still outpace the other All-Star games.

SMW has some various ratings news and notes.

Dave Kohl at the Broadcast Booth says last week was pretty slow for any kind of sports news.

Joe Lucia of Awful Announcing notes that Harrisburg (PA) Patriot-News crime writer Sarah Ganim has been given much deserved Pulitzer Prize consideration for her reporting on the Penn State story.

Barry Janoff at The Big Lead writes that Mean Joe Greene is redoing his iconic Coke Super Bowl ad from the 1970′s for Proctor & Gamble.

And we have more links that I ever thought I would find today. That’s good for you.

Highlights of NBC Sports Super Bowl Conference Call

On Tuesday, NBC Sports’ Sunday Night Football crew, both on-camera and off discussed their thoughts on the upcoming game between the New England Patriots and New York Football Giants. Included in the conference call were NBC Sports Group Fearless Leader Mark Lazarus, producer Fred Gaudelli, host Bob Costas, play-by-play man Al Michaels, analyst Cris Collinsworth and sideline reporter Michele Tafoya.

All discussed what they expect in the game and what elements we’ll see on Sunday. The highlights of the conference call are posted below. Check it all out.

SUPER BOWL XLVI PREVIEW WITH NBC SPORTS’ COSTAS, MICHAELS, COLLINSWORTH, LAZARUS AND GAUDELLI

“This is the Super Bowl. There is no event like it.” – Michaels
“I think the thing that I’m most excited about with this one is it’s a game with history.” – Collinsworth
“I never like to rank guys one through five or whatever, but no matter what happens on Sunday, you’re having a conversation about one of the greatest quarterbacks of all time. And Tom is very much in that conversation.” – Michaels on Tom Brady

INDIANAPOLIS – January 31, 2012 – NBC Sports conducted a media conference call today with Bob Costas (host), Al Michaels (play-by-play) and Cris Collinsworth (analyst) along with Mark Lazarus (Chairman, NBC Sports Group) and Fred Gaudelli (game producer) to preview its Super Bowl XLVI coverage. Highlights follow:

NBC Sports’ coverage of the Super Bowl begins at Noon ET, Sunday, Feb. 5. Details of NBC Sports’ pre-game programming will be announced later this week.

MICHAELS: “I always think about the old Marv Levy line, ‘Where would you rather be than right here, right now?’ If you’re in this business, that is totally applicable, because this is it. This is the Super Bowl. There is no event like it.”

COLLINSWORTH: “I always sort of equate it to a party. If you’ve got a dinner party for six people that you know really well, the conversation’s going to take on a certain tone. If you have a hundred people that you don’t know all that well, the conversation is going to take on a little bit of a different tone. We’ll try to be as engrossing as we can. We want everybody to have a great time with this one. Let’s face it, there are probably going to be 80 million perspective clients of ours that we’d like to invite to our Sunday Night party come next year. So we’re going to try to make everybody have a great time. Probably a few more stories told early on just to set the cast of characters in this one, and certainly the pregame show will help us do that, too.

“The thing that I’m most excited about with this one is it’s a game with history. You go back to 2007 and what happened in that Super Bowl, which was arguably the most exciting moment that I have ever been a part of watching a game. Like everybody else that week, I picked the Patriots to win. Of course, I was getting heckled a lot during the course of the game as they were making their comeback.”

TAFOYA: “It’s so much fun to cover. We have two Super Bowl MVPs in this game in Eli and Tom. The coaches, it goes without saying, the reputations of these teams and what they bring in terms of excitement. This is my second Super Bowl. I’m utterly thrilled to be here.”

COSTAS ON NBC SPORTS’ PRE-GAME COVERAGE: “The balance of what (executive producer) Sam Flood and his production team have put together is of interest to both avid football fans and to the casual viewers who fill out the audience and make it the biggest single audience in all of American television.”

MICHAELS ON ELI MANNING AND TOM BRADY: “The match-up is tremendous. If you’re going to put a couple of guy’s names up in lights on the marquee, it’s going to be Eli and Tom Brady. It’s the first time in history that two guys who have won Super Bowl MVPs as quarterbacks face off against each other. And Brady is one of the greatest of all time. I never like to rank guys one through five or whatever, but no matter what happens on Sunday, you’re having a conversation about one of the greatest quarterbacks of all time. And Tom is very much in that conversation.”

LAZARUS ON NBCUNIVERSAL’S PRESENCE AT THE SUPER BOWL: “This is going to be a successful day for us from Noon ET on. On an ad sales front, we’re already in fine shape. We’ve sold out all of the ancillary programming. We have sold out a lot of sponsors for the early portions of the pre-game show. We think the entertainment value in audience enjoyment will be very strong, and therefore we believe that part will be a huge success leading into the biggest sporting event of the year. We have no doubts about our ability to translate the energy that is here to a national audience, both from an entertainment point of view and a sports point of view.”

LAZARUS ON NBC SPORTS’ SET UP IN INDIANAPOLIS: “We have multiple sets here. We have a studio set inside the media center where we’re doing our NBC Sports Network shows from. Then we’re also utilizing theaters around town, one that will house both the Bob Costas town hall meeting, and then the David Feherty show on the next evening. Then another theater that is being used by the Jimmy Fallon group to do the Fallon show Wednesday, Thursday, Friday and Sunday. So multiple areas, not to mention there is a small place called Lucas Oil Field that will have a big football game, and we’ll utilize that as the backdrop for the biggest show of all. Finally, in terms of numbers of people, we have roughly 450 people here in town working tirelessly in front of the camera, behind the camera to host guests and to make this an NBCUniversal wide success.”

GAUDELLI ON NEW PRODUCTION ELEMENTS: “There will be quite a few new production elements in terms of the graphics that we use to display information in terms of what we’ll do to personalize players. We just did some extensive photo shoots with both teams to try to give people a sense of the player without the helmet on and what he looks like and where he’s from, and hopefully his personality. With the Super Bowl, everything is bigger and bolder in terms of the presentation, and that will certainly be so. But when it comes right down to it, it’s all about how we’re going to cover this game. To me, that is the ultimate litmus test. How well will we do? We expect to do very well.”

COLLINSWORTH ON HOW LONG IT TAKES TO GET OVER A SUPER BOWL LOSS: “I’m 53 years old, and I’m hoping it happens on my 54th birthday.”

And I have one more NBC Sports Group press release coming up. I’m a posting machine tonight.

Cranking Out Your Tuesday Links

Since late last night, I’ve been culling linkage for today. Let’s get to them.

Terry Lefton and Daniel Kaplan at Sports Business Journal discuss how Indianapolis hotels are gouging customers for Super Bowl Week.

Anick Jesdanun of the Associated Press reviews NBC’s online presentation of the Super Bowl for this Sunday.

Sergio Non of USA Today looks at the UFC on Fox rating from Saturday.

Michael Learmonth of Advertising Age says USA Today’s Super Bowl Ad Meter wrecked Super Bowl ads for good.

Sports Illustrated’s Richard Deitsch provides his thoughts on The Big Lead’s profile of ESPN Radio hack Colin Cowherd.

Tim Goodman of the Hollywood Reporter has an appreciation for The Beautiful Game.

Tim Nudd of Adweek looks at the highly successful “This is SportsCenter” ad campaign.

Wayne Friedman of MediaPost says NBC is copping $4 million per Super Bowl ad.

Toni Fitzgerald of Media Life Magazine writes that a survey shows that a majority of readers feel Super Bowl XLVI will set a viewership record.

Toni gives us a media buyer’s primer on the Super Bowl.

Diego Vasquez of Media Life says advertisers want to get buzz about Super Bowl commercials weeks before the Big Game.

The Daily says it appears Madonna’s set list for the Super Bowl halftime show has been leaked.

Peter Schrager of Esquire lists 10 current NFL players who could make a second career on TV.

Glenn Davis of SportsGrid notes that Jerry Seinfeld and the Soup Nazi will appear in a Super Bowl ad.

Frances Martel of Mediaite reviews the ESPN2 show, “Dan Le Batard is Extremely Crazy Highly Questionable.”

Robert Littal of Black Sports Online has details of the Mexican TV reporter who made an impression during Super Bowl Media Day.

Ken Kerschbaumer of Sports Video Group looks at ESPN taking over Pan Am Plaza in downtown Indianapolis for the Super Bowl.

Karen Hogan of SVG writes that sports has entered into reality TV in a big way.

Summer Harlow of the University of Texas Knight Center for Journalism in the Americas writes about CBSSports.com’s firing of Adam Jacobi over his premature report on Joe Paterno’s death.

Karen Rosen of TV Guide talks with ESPN’s Hannah Storm about her NFL special tonight.

All Access says a new ESPN Deportes Radio affiliate will launch tomorrow in Chicago.

Mark Miller of Examiner.com says Gary Thorne makes his Pro Bowling announcing debut this Sunday on ESPN.

Larry Mahoney of the Bangor (ME) Daily News speaks with former MLB’er Matt Stairs who joins NESN as a studio analyst for the 2012 season.

Michael Hayes of the Clinton (CT) Patch says ESPN will report from the geological center in between Gillette and Met Life Stadiums on Sunday.

Richard Sandomir of the New York Times has an interesting story on a small Connecticut NPR station which has a sports talk show that is not your typical run-of-the-mill program.

Judy Battista of the Times notes that the NFL will address head safety in one its in-house ads during the Super Bowl.

David Hinckley of the New York Daily News says rivals WFAN and ESPN Radio New York are squaring off in their Giants Super Bowl coverage.

Pete Dougherty of the Albany Times Union notes the release of ESPN’s Bracketbusters schedule.

Stacy Jones of the Newark (NJ) Star-Ledger says Super Bowl advertisers are hoping to hook viewers from their computers and mobile devices as well as through their TV’s.

Neal Zoren of the Delaware County Daily Times notes Comcast SportsNet Philadelphia’s countdown of the worst sports villains of all-time.

Long-time New Orleans sports anchor Jim Henderson is retiring from WWL-TV, however, he’ll remain as Voice of the Saints.

Dave Walker of the New Orleans Times-Picayune gets reaction Henderson on his retirement.

David Barron of the Houston Chronicle discusses the busy Super Bowl week and the ads.

Dennis Manoloff of the Cleveland Plain Dealer speaks with ESPN’s Erin Andrews about sports, life and her hosting the Greater Cleveland Sports Commission Annual Awards Banquet this week.

Tim Evans of the Indianapolis Star says Radio Row at the Super Bowl is the perfect place for star gazing this week.

Emily Hatton of the Indy Star gives us an inside look at ESPN’s Pan Am Plaza set.

Bob Wolfley of the Milwaukee Journal Sentinel has NBC’s Bob Costas calling for a revote if National League MVP Ryan Braun of the Brewers loses his appeal for testing positive for steroids last year.

The St. Louis Post-Dispatch says ESPN College GameDay visits the Missouri campus this weekend.

Brian Gomez of the Colorado Springs Gazette says ESPN may pull the Winter X Games out of Aspen after an 11 year relationship.

Jason Blevins of the Denver Post writes that ESPN has been airing this year’s Winter X in 3-D.

Jill Painter of the Los Angeles Daily News says longtime UCLA voice Chris Roberts was honored by his peers as was Daily News sports media writer Tom Hoffarth.

And Tom writes an appreciation for being honored last night.

Matt Yoder of Awful Announcing has videos of the Big Ten Network going behind the scenes with Gus Johnson.

Josh Tinley of Midwest Sports Fans explains how the Super Bowl got its name and why every game has Roman numerals.

The Canadian Sports Media Blog notes the NHL All-Star Game did really well for CBC.

And that will do it for now.

NBC’s Football Night in America Crew Talks About Their Super Bowl Traditions

NBCUniversal has sent this video with the Football Night in America crew of Dan Patrick, Tony Dungy and Rodney Harrison talking about their favorite Super Bowl memories and some of their favorite Big Game traditions before the game. It runs 3:08.

And that will do it.

NFL Pro Bowl Attracts 12.5 Million Viewers…12.5 Million????

People complain about the Pro Bowl and say they won’t watch, but when the numbers come out, especially in the last few years, the ratings show that people do indeed watch the game. According to Nielsen and the following joint press release from NBC and the National Football League, an average of 12.5 million people watched part or all of the game. And the local ratings showed that football traditional markets of New Orleans, Milwaukee, Pittsburgh and Charlotte were particularly interested. Of course, Drew Brees, Aaron Rodgers, Ben Roethlisburger and Cam Newton helped to generate local interest in each of the aforementioned respective markets.

The NFL says this was the second most watched Pro Bowl since 2001. Last year’s game on Fox generated 13.4 million viewers.

Your press release.

2012 PRO BOWL ON NBC RANKS AS SECOND MOST-WATCHED NFL ALL-STAR GAME IN MORE THAN A DECADE

INDIANAPOLIS – January 31, 2012 – An average of 12.5 million fans tuned into the 2012 Pro Bowl Sunday on NBC, ranking as the second most-watched NFL All-Star game since 2001 behind last year’s game (13.4 million viewers).

The 2012 Pro Bowl also topped by 14 percent sports’ second-most watched all-star game in the past year (2011 MLB All-Star Game on FOX, 11.0 million viewers).

The top local overnight ratings for Pro Bowl are as follows:

1. New Orleans, 21.8 rating/29 share
2. Milwaukee, 17.6/25
3. Pittsburgh, 17.2/24
4. Charlotte, 12.1/18
5. Norfolk, 11.8/16
6. Cincinnati, 11.7/17
7. Las Vegas, 11.0/18
8. Jacksonville, 10.4/15
9. Sacramento, 10.2/17
10. Nashville, 10.1/14

The 2012 Pro Bowl was played the week before the Super Bowl for the third consecutive year.

I’m sure NBC feels this will be a good omen for Super Bowl XLVI.

The Mighty Monday Links

I don’t know why they’re mighty, but they’re here. Let’s get to them.

USA Today’s Mike McCarthy looks at Super Bowl Media Day which will be covered from all angles on both ESPN and NFL Network.

Preston Bounds from Sports Business Daily lists the top 11 most marketable NFL players. Your humble blogger is quoted in the story.

At the Poynter Institute, Kelly McBride takes both the New York Times and Yale Daily News to task for their handling of the Patrick Witt alleged sexual assault story.

Michael O’Connell of the Hollywood Reporter writes that the NFL Pro Bowl gave NBC a Sunday primetime win over weak competition.

Anthony Crupi of Adweek notes that marketers and star players are for the most part, a winning combination.

Tim Nudd from Adweek looks at the advertiser rundown for Sunday’s Super Bowl on NBC.

Tim loves the extended Honda Ferris Bueller-themed Super Bowl ad.

Back to Crupi who delves into the April launch of Univision Deportes.

Adweek talks with Jim Rome about his move from ESPN to CBS.

At the Indiana University National Sports Journalism Center, Eric Deggans of the Tampa Bay Times says social media campaigns can enhance and also detract from the Super Bowl viewing experience.

The Nielsen Wire blog looks at the spending trends for Super Bowl ads over the last five years.

Ken Kerschbaumer of Sports Video Group notes that NFL Network is gearing up for a very busy Super Bowl Week.

Patrick Burns of Deadspin breaks down ESPN SportsCenter’s coverage from last week.

At All Things Digital, Peter Kafka says it’s ESPN that’s weighing down your cable bill.

Peter Abraham of the Boston Globe writes that NESN has made additions to its Red Sox broadcast team.

Here’s a rarity, Phil Mushnick of the New York Post giving praise and today he’s dishing it out to Knicks radio voice Spero Dedes.

Bob’s Blitz has caught WFAN’s Mike Francesa in a lie regarding his Super Bowl XLVII prediction.

From the Albany Times Union, Pete Dougherty notes that former Indianapolis Colts GM Bill Polian has signed with SiriusXM to co-host some radio shows.

Tom Jones at the Tampa Bay Times looks back at the weekend in sports television.

Cleveland Plain-Dealer ombudsman Ted Diadun discusses the reassignment of Browns beat writer Tony Grossi after a private tweet about Browns owner Randy Lerner went public.

The Waiting for Next Year blog looks at the Plain-Dealer decision.

Also from the Plain-Dealer, Bill Lubinger writes about how local TV rights money is playing a huge role in baseball free agency signings.

Dusty Saunders from the Denver Post notes that MLB Network has plucked Root Sports’ Alana Rizzo for a national gig.

Tom Hoffarth at the Los Angeles Daily News has the sports calendar for this week.

Friend of Fang’s Bites Jackie Pepper is heading to the Super Bowl.

John Daly of the Daly Planet looks at NASCAR taking over operation of its website from Turner Sports.

John also looks at the future of NASCAR’s Nationwide Series on ESPN.

Sports Media Watch has the overnight ratings of the NHL All-Star Game and Australian Open finals.

Joe Lucia at Awful Announcing says UFC on Fox’s ratings may have gone down from its November debut, but they’re still good in the desired demographic.

That will do it.

NBC To Air 42nd Annual “Road to the Super Bowl”

NBC kicks off its Super Bowl coverage on Sunday with the NFL Films-produced special, “Road to the Super Bowl” starting at noon ET. The show will review the 2011 season and show viewers how the New England Patriots and New York Giants ended up in Indianapolis for Super Bowl XLVII.

NFL Films has culled through millions of feet of game footage, plus hundreds of hours of audio from coaches and players to produce a one-hour special.

This year’s edition marks the 42nd time that “Road to the Super Bowl” has aired on Super Bowl Sunday.

We have the press release from the National Football League.

NFL FILMS’ “ROAD TO THE SUPER BOWL” DEBUTS ON NBC AT 12:00 PM ET ON SUPER BOWL SUNDAY

42^nd Year of TV’s Longest-Running, Most-Honored Annual Sports Special One-Hour Special Culled From 1.7 Million Feet of Game Film & 400 Hours of Game Audio from 133 Coaches & Players

How did the New York Giants and New England Patriots advance to Super Bowl XLVI in Indianapolis? Re-live the journey as only NFL Films can present it on “Road to the Super Bowl” on Super Bowl Sunday, February 5 at Noon ET on NBC.

“Road to the Super Bowl” begins with Kickoff Weekend and chronicles the 2011 NFL season utilizing NFL Films’ signature captivating video and sound from on the field and in the locker room from exclusive player and coach wirings.

“For those who love football, this show is red meat,” said NFL Films president Steve Sabol. “No interviews, no talking heads, all action.”

“Road to the Super Bowl” is the longest-running (42 years) and most honored (28 Sports Emmys) annual sports special. “Road to the Super Bowl,” which debuted following the 1969 season, was culled by NFL Films producers from more than 1.7 million feet of game footage to 980 feet for the one-hour special. In addition, more than 400 hours of audio were captured from 133 exclusive coach and player on-field wirings. Original orchestral music, including a 60-person choir, was used in producing the show.

That will do it.

Overnight Ratings Notes

Just a quick post here. I’ll give you links sometime around mid-afternoon.

From John Ourand of Sports Business Journal/Sports Business Daily, we learn the overnight ratings of the two big events from Sunday, the NFL Pro Bowl and the NHL All-Star Game. John tells us that yesterday’s Pro Bowl on NBC registered a 7.9 overnight and the NHL All-Star Game on NBC Sports Network received a 1.1.

How did they compare with last year’s events? John tells us.

NBC's Pro Bowl overnight of 7.9 is down 8% from last year's 8.6 on Fox. The NHL's 1.1 rating is flat with last year's performance.

January 30, 2012 11:25 am via webReplyRetweetFavorite

@Ourand_SBJ

John Ourand

More later.

UPDATE, 12:05 p.m.: Austin Karp, managing editor of Sports Business Daily has the overnights for UFC on Fox from Saturday. The two hour event was down from November’s debut.

UFC on Fox earns 2.7 overnight, down from 3.5 for November debut. 2hour telecast vs. 1 hour last time. Fox wins night among adults18-49

January 30, 2012 12:03 pm via webReplyRetweetFavorite

@AustinKarp

Austin Karp

More updates will be posted as they come in.

Doing Some Friday Megalinks

With a rainy day in Southern New England, it’s time to provide you with some media links. Lots of them on a Friday.

You can check out the Weekend Viewing Picks for the sports and entertainment programming suggestions.

Now to the links.

National

USA Today’s Michael Hiestand talks with NBC’s Al Michaels about calling his 8th Super Bowl and 2nd for NBC.

Mike Ozanian from Forbes says NFL TV rightsholders will be able to reap financial benefits while non-rightsholders end up holding the bag.

Sam Mamudi of Marketwatch.com says you can follow along the USA Today Super Bowl Ad Meter results in real time thanks to a new Facebook app.

Michael O’Connell from the Hollywood Reporter has a sneak peek at some of the Super Bowls ads.

Kelly McBride of the ESPN Poynter Review Project looks at why ESPN made so much of Tim Tebow.

Alex Klein at Romanesko looks into why the Yale Daily News sat on a story for several months and how it took the New York Times to report on former quarterback Patrick Witt’s alleged sexual assault on campus. You may remember that Witt was a candidate to become a Rhodes Scholar but then skipped his interview. Now we know why.

Todd Spangler at Multichannel News says ESPN will let viewers see additional highlights and material from the Winter X Games via the Shazam mobile app.

Mike Reynolds of Multichannel writes that NBC Sports Network goes into the NHL All-Star Weekend with increased ratings for the games.

Austin Karp of Sports Business Daily also has a story on the increased NHL ratings for NBC Sports Network.

Gabriel Beltrone from Adweek says Coke will have a Super Bowl microsite where its famous polar bears will react to the game and ads in real time.

David Gianatasio of Adweek writes one local Super Bowl spot will urge you to pee during its commercial.

E.J. Schultz at Advertising Age has Anheuser-Busch’s Super Bowl plans.

Matt Hardigree at Jalopnik says he’s solved the mystery behind the advertiser behind the Ferris Bueller-themed Super Bowl spot.

Adam Jacobi, the college football writer at CBSSports.com, who put the link to Onward State’s erroneous tweet about Joe Paterno’s death last Saturday has been fired. Jacobi says he understands the decision and has apologized to the Paterno family for his mistake.

Brandon Costa of Sports Video Group says NBC will take a lighter approach for Sunday’s NFL Pro Bowl in Hawaii.

Harry A. Jessell at TV NewsCheck notes that while the national TV ratings for the NFL are good, go inside the local numbers and they’re even better.

ESPN PR man Bill Hofheimer gives you an inside look at the network’s Super Bowl studios in Indianapolis.

Sports Media Watch says college basketball ratings are up on both ESPN and ESPN2.

SMW has some news and notes on some various people in the sports media.

Matt Yoder at Awful Announcing goes into some of the on-screen typos on TV this week.

Jeff Pearlman gets vindication from Chris “Mad Dog” Russo.

Steven Crist from the Daily Racing Form feels returning the Breeders Cup to NBC can only help horse racing.

All Access says a Hartford, CT FM station has flipped to all-sports.

East and Mid-Atlantic

Chad Finn of the Boston Globe says NESN has selected the replacement for Heidi Watney on its Red Sox broadcasts.

Chad says of all of the local TV outlets, Comcast SportsNet New England will have the largest contingent covering the Super Bowl in Indianapolis.

Johnny Diaz from the Globe says Boston DirecTV subscribers will see the Super Bowl after all.

Bill Doyle from the Worcester Telegram & Gazette talks with NBC’s Rodney Harrison about Super Bowl XLII and how some present New England Patriots still remaining from the game want revenge.

Stuart Elliot at the New York Times says some Super Bowl advertisers are returning buyers.

Richard Sandomir of the Times has Joe Namath’s reaction to the HBO/NFL Films documentary on his career that premieres tomorrow.

Richard adds that Namath is right now estranged from his former team, the New York Jets.

Phil Mushnick of the New York Post says the Namath documentary for the most part is good.

Justin Terranova of the Post speaks with NBC NHL charlatan Pierre McGuire.

Mike Silva at Sports Media Watchdog wonders why Kim Jones left YES.

Pete Dougherty from the Albany Times Union says a local sports talk show will broadcast live from the Super Bowl next week.

Pete talks with the host of that talk show who also wears other hats in the Albany market.

Ken McMillan from the Middletown (NY) Times Herald-Record says NYC residents will be able to hear the local and national radio calls of the Super Bowl next Sunday.

The Harrisburg (PA) Patriot-News notes the firing of a CBSSports.com writer for falsely reporting Joe Paterno’s death.

DCRTV’s Dave Hughes at Press Row has media notes from the Baltimore-DC area.

South

The Tallahassee (FL) Democrat writes that a local sports talk show host who left his former station this week will be back on the air at another station later this year.

Billy Cox of the Sarasota (FL) Herald Tribune says ESPN’s Dick Vitale will be the subject of a profile produced by ….. ESPN!

Josh Bowe of the Fort Worth Star-Telegram says Fox Sports Southwest will stream Lone Star Conference football games and a highlight show over the internet.

David Barron of the Houston Chronicle talks with a retiring local sports anchor who looks back at the 2011 Texans rather fondly.

Mel Bracht of the Daily Oklahoman reviews the HBO/NFL Films documentary on Joe Namath.

Mel says ESPNU will be all over National Signing Day.

Midwest

John Kiesewetter of the Cincinnati Enquirer talks with former Bengal Artrell Hawkins who is now co-hosting Fox Sports Radio’s national morning show.

Jeff Moss of the Detroit Sports Rag looks into the new program director and on-air host of a local sports radio station.

Bob Wolfley at the Milwaukee Journal Sentinel says Wisconsin sports teams did well in the national TV ratings last year.

Dan McGrath of the Chicago News Cooperative notes the 20 year anniversary of sports talk radio in the Windy City.

Paul Christian of the Rochester (MN) Post-Bulletin says new Minnesota Twins radio voice Cory Provus has big shoes to fill.

Dan Caesar of the St. Louis Post-Dispatch talks with Bob Costas about returning to host his familiar town hall format next week.

West

Thomas Harding of MLB.com says Root Sports Rocky Mountain’s Alana Rizzo is leaving the network’s Colorado Rockies broadcast team and heading for MLB Network.

John Maffei at the North County Times says HBO’s documentary on Joe Namath is on par with previous efforts.

Jim Carlisle of the Ventura County Star also reviews the documentary.

Tom Hoffarth of the Los Angeles Daily News talks with Kings radio analyst Daryl Evans and also lists his best/worst LA broadcast analysts.

Tom has more on Evans in his blog.

Canada

Bruce Dowbiggin of the Toronto Globe and Mail says it’s time to play the NHL All-Star Game outdoors.

And that will do it.